Global Digital Brand Manager (d/f/m)

What you´ll do

• Manage holistic planning, conception, and execution of brand campaigns, with a strong emphasis on digital touchpoints, ensuring seamless integration of strategic communication projects
• Lead planning and execution of brand campaigns by leveraging consumer insights to identify the optimal channel mix and messaging strategy
• Ensure alignment with brand’s vision, identity, and brand message while coordinating with internal and external stakeholders
• Define content requirements and collaborate with creative agencies and production companies to develop high-quality, brand-consistent materials
• Drive content excellence by testing and evaluating new tools, content formats, and distribution channels to improve overall campaign effectiveness
• Stay informed about the latest industry trends, technologies, and consumer behaviors to adapt strategies and create impactful content

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