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- Aufgaben: Manage performance marketing campaigns and optimize lead generation for the Polish market.
- Arbeitgeber: Join a leading provider of modular storage buildings with a focus on innovation and quality.
- Mitarbeitervorteile: Enjoy 30 days of leave, remote work, and access to continuous learning opportunities.
- Warum dieser Job: Be part of an award-winning workplace with room for creativity in a growing international market.
- Gewünschte Qualifikationen: 1-2 years in multichannel performance marketing; native Polish speaker with fluent English.
- Andere Informationen: Initial onboarding in Germany followed by remote work and occasional trips within Poland.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
We are an owner-managed, medium-sized company based in Hennef (near Cologne), Germany, and one of Europe’s leading providers of modular storage buildings specializing in lightweight construction technologies.
Our uncompromising focus on customers, reliability, and quality has driven strong national and international growth. Our clients range from stock-listed corporations to SMEs across Europe and globally. Recognized with the Top100 Innovation Award and multiple \“Top Employer\“ accolades, we pride ourselves on innovation and excellence.
This key role aims to enhance our premium brand image and boost the generation of qualified leads within a defined target group of potential key accounts in the Polish market. Leveraging your expertise, you will support German colleagues in management, marketing, sales, and product development in developing and implementing a multichannel marketing strategy.
You will manage all Performance Marketing channels in Poland, oversee budgets, and optimize campaigns based on defined KPIs. Collaborating with Inside Sales and Field Sales teams, you will coordinate and refine the Performance Marketing strategy. Additionally, you will develop and adapt content for performance channels in partnership with the Content Manager.
Close collaboration with the Field Sales Unit in Poland and the German Marketing Team is essential. Initially reporting to the Director Presales, you will transition to reporting to the future Head of Marketing. The role is predominantly home office-based, with an initial onboarding period of 2–3 weeks in Germany, followed by quarterly visits and occasional business trips within Poland.
Your tasks
- Develop and manage performance marketing campaigns for the Polish market, ensuring alignment with lead generation goals.
- Analyze market trends, niches, and audience behavior to identify opportunities for campaign optimization and growth.
- Define campaign targets, optimize channel performance, and monitor KPIs and budgets to maximize ROI.
- Collaborate with editors, designers, and service providers to create compelling, data-driven campaign materials tailored to the Polish market.
- Evaluate campaign results, derive insights, and implement improvements to enhance lead generation performance.
- Establish and manage relationships with external service providers and internal stakeholders to drive campaign success.
Your profile
- 1–2 years of experience in multichannel performance marketing (Google Ads, LinkedIn, Facebook), with a focus on the Polish market and proficiency in tools like CMS, Google Analytics, PPC, SEA, and CRM systems.
- Proven success in conceptualizing and executing performance marketing campaigns, driving growth in new segments and markets, with a strong data-driven approach to KPIs.
- Native Polish speaker with fluent English for professional communication, both written and oral.
- Independent, self-motivated work style with time management skills; experience in remote work is a plus.
- Entrepreneurial mindset with a deep understanding of the Polish market, B2B buying behavior, and local conditions to develop effective campaigns.
Your benefits
- Unique Opportunity: Join a key strategic position with ample room for creativity and innovation within an internationally growing market leader.
- Stability and Growth: Enjoy the security of a permanent position in an owner-managed company with proven crisis resilience and continuous global expansion.
- Award-Winning Workplace: Be part of a work environment recognized multiple times as a \“TOP Employer\“ by independent panels, fostering a culture of excellence.
- Modern and Efficient Infrastructure: Work within a highly digitalized organization with modern tools and streamlined processes.
- Comprehensive Onboarding: Benefit from a structured onboarding process and personalized induction at the company\’s headquarters in Germany.
- Continuous Learning: Access demand-oriented courses, seminars, and training programs to support your professional development.
- Generous Benefits: Enjoy 30 days of annual leave, providing ample time for relaxation and rejuvenation.
- Flexible Work Arrangements: Work 100% remotely, with headquarters visits no more than once per quarter and occasional business trips within Poland.
- Competitive Compensation: Receive an attractive compensation package, including a bonus scheme that reflects your contributions.
Sounding exciting? Then we eagerly anticipate receiving your application, accompanied by a few introductory words about yourself and your motivation.
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Performance Marketing & Lead Generation Manager – 100% remote based in Poland Arbeitgeber: Herchenbach Industrial Buildings GmbH
Kontaktperson:
Herchenbach Industrial Buildings GmbH HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Performance Marketing & Lead Generation Manager – 100% remote based in Poland
✨Tip Number 1
Familiarize yourself with the Polish market and its unique characteristics. Understanding local consumer behavior and preferences will help you tailor your performance marketing strategies effectively.
✨Tip Number 2
Leverage your experience with multichannel performance marketing tools like Google Ads and LinkedIn. Highlight specific campaigns you've managed that resulted in measurable success, as this will resonate well with our focus on data-driven results.
✨Tip Number 3
Showcase your ability to collaborate across teams, especially with sales and content management. Providing examples of successful teamwork in previous roles can demonstrate your fit for this collaborative position.
✨Tip Number 4
Prepare to discuss your approach to analyzing market trends and optimizing campaigns. Being able to articulate your thought process and past experiences in deriving insights from data will be crucial in this role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Performance Marketing & Lead Generation Manager – 100% remote based in Poland
Tipps für deine Bewerbung 🫡
Understand the Company and Role: Before applying, take some time to understand the company's mission, values, and the specifics of the Performance Marketing & Lead Generation Manager role. This will help you tailor your application to align with their goals.
Craft a Compelling Cover Letter: Write a cover letter that highlights your relevant experience in multichannel performance marketing, particularly in the Polish market. Emphasize your data-driven approach and how it can contribute to the company's lead generation goals.
Showcase Relevant Experience: In your CV, focus on your 1–2 years of experience in performance marketing. Include specific examples of successful campaigns you've managed, tools you've used (like Google Ads and Google Analytics), and any measurable results you've achieved.
Highlight Language Proficiency: Since the role requires native Polish and fluent English, make sure to clearly state your language skills in your application. This is crucial for effective communication with both local and German teams.
Wie du dich auf ein Vorstellungsgespräch bei Herchenbach Industrial Buildings GmbH vorbereitest
✨Showcase Your Multichannel Marketing Experience
Be prepared to discuss your previous experience with multichannel performance marketing, especially in the Polish market. Highlight specific campaigns you've managed and the results achieved, focusing on how you optimized channels like Google Ads and LinkedIn.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes a strong data-driven approach, come equipped with examples of how you've used analytics tools like Google Analytics to inform your marketing strategies. Discuss how you've monitored KPIs and adjusted campaigns based on performance data.
✨Understand the Polish Market
Research the current trends and nuances of the Polish market before the interview. Be ready to share insights on B2B buying behavior and local conditions that could impact lead generation strategies, showcasing your entrepreneurial mindset.
✨Emphasize Collaboration Skills
This position requires close collaboration with various teams. Prepare to discuss your experience working with sales, content managers, and external service providers. Share examples of how you've successfully coordinated efforts to achieve campaign goals.
