AURA Reality, part of Hexagon, is shaping the next generation of medical-aesthetic and health intelligence technologies. We combine advanced imaging hardware, AI-enabled software and evolving health data capabilities to build a platform that helps clinicians and patients better understand, measure and improve aesthetic and wellbeing outcomes.
Our roadmap expands in stages, evolving from high-precision aesthetic insights to broader, longitudinal health intelligence. We are driven by curiosity, rigor and innovation, grounded in the belief that the future of wellbeing will be proactive, data-informed and deeply human.
As Global Marketing Director (m/f/d), you will own AURA’s global marketing strategy, budget, team and external partner ecosystem as part of the broader commercial strategy. You will build the brand and category globally while creating a social-first, performance-led growth engine that connects customer insight, content, media, demand generation and revenue.
You will lead a focused international marketing team and work closely with senior leaders across Sales, Product, Clinical Partnerships and Go-to-Market Engineering to drive growth across established and new markets.
- Define AURA’s global brand, segmentation, positioning and communication strategy across key customer groups
- Build a social-first growth engine across organic content, paid social, creators, KOLs and campaign creative
- Translate customer insight, technical capabilities and clinical evidence into clear, credible and differentiated propositions
- Lead global product and launch marketing, including a major product release planned for 2027
- Build the global Sales Toolbox and shape the Sales Academy in close partnership with Sales leadership
- Develop a repeatable market-launch playbook across Europe, the Americas and Asia while balancing global consistency with local relevance
- Lead, coach and develop the international marketing team and manage AURA’s creative, social and performance partners
- 10+ years of progressive marketing experience, including global or regional responsibility and meaningful people leadership
- Proven track record building or scaling a social-led demand engine across organic content and paid distribution
- Strong creative judgment with the ability to shape compelling content, briefs and campaigns and understand what makes them effective
- Strong foundations in customer insight, segmentation, positioning and communication strategy
- Experience marketing high-consideration products through professional, practitioner or similarly complex channels
- Proven experience with sales enablement and close collaboration with commercial teams
- Experience selecting and leading agencies, creators and specialist partners across multiple markets
- Hands-on, commercially minded leadership style with the ability to move confidently between strategy, customer insight, creative, performance and execution
- Build a new category at the intersection of technology, aesthetics and health intelligence
- Shape a global brand and marketing engine from an early stage
- Work directly with senior leaders across Sales, Product and Clinical Partnerships
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Global Marketing Director (m/f/d) - Aura Reality in Zürich Arbeitgeber: Hexagon AB
Hexagon ist ein hervorragender Arbeitgeber, der Ihnen die Möglichkeit bietet, an innovativen Softwarelösungen zu arbeiten, die direkt mit hochpräziser Hardware interagieren. In Unterentfelden profitieren Sie von einem modernen und technologisch vielseitigen Entwicklungsumfeld, in dem interdisziplinäre Zusammenarbeit und persönliche Entwicklung gefördert werden. Genießen Sie flache Hierarchien, eine respektvolle Unternehmenskultur und die Chance, an Technologien zu arbeiten, die weltweit in anspruchsvollen Anwendungen eingesetzt werden.
