ph3About Hexagon /h3pAt Hexagon, we don’t just measure the world – we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. We bridge the physical and digital worlds with cutting‑edge solutions in metrology, reality capture, and positioning – making industries and cities safer, smarter, and more sustainable. /ph3The Opportunity /h3pWe are seeking an experienced and commercially minded B2B marketing leader to define and drive the global marketing strategy for Hexagon's Reality Capture Hardware business. /ppThis is a high-impact leadership role responsible for accelerating business growth, strengthening market leadership, and enhancing customer engagement across a portfolio of world‑class reality capture solutions. Reporting directly to the SVP of the Reality Capture Business, you will serve as a strategic partner to business leadership and lead a global, multi‑disciplinary marketing team spanning product marketing, demand generation, digital marketing, content, communications, and marketing operations. /ppThe successful candidate will combine strategic thinking with operational excellence, translating business priorities into measurable marketing programs that drive pipeline growth, product adoption, customer loyalty, and revenue performance. /ph3Key Responsibilities /h3h3Strategic Marketing Leadership /h3ulliDevelop and execute a global marketing strategy aligned with business objectives, growth priorities, and commercial goals. /liliServe as a strategic advisor to business leadership, sales, product management, and field marketing teams. /liliTranslate market dynamics, customer insights, and competitive intelligence into actionable marketing strategies and investment priorities. /liliEstablish clear marketing KPIs and performance metrics to measure business impact and guide decision‑making. /liliOwn the annual marketing investment plan, budget management, and performance reporting. /liliCommunicate marketing strategy, business results, and industry trends to senior stakeholders across the organization. /li /ulh3Demand Generation Digital Marketing /h3ulliLead integrated demand generation programs that build awareness, create pipeline, and support profitable revenue growth. /liliOversee campaign planning and execution across audience targeting, messaging, content, digital channels, events, and partner engagement. /liliDrive adoption and optimization of marketing technologies, automation platforms, analytics, and AI‑powered tools. /liliEnable the team to execute data‑driven marketing programs using platforms such as Salesforce, Pardot, Demandbase, Google Ads, and social media channels. /liliPartner with regional and field marketing teams to localize campaigns and maximize market relevance and performance. /liliAnalyze campaign performance and optimize investments to improve ROI, conversion rates, engagement, and business contribution. /li /ulh3Product, Portfolio Go‑to‑Market Marketing /h3ulliLead market segmentation, customer insight development, competitive analysis, and portfolio positioning. /liliPartner closely with product management and sales teams to develop and execute successful go‑to‑market strategies for new products and portfolio initiatives. /liliGuide product communications throughout the lifecycle, from launch and growth to transition and retirement. /liliEnsure the development of compelling value propositions, messaging frameworks, and portfolio narratives that differentiate Hexagon in the marketplace. /liliOversee creation of sales enablement materials including presentations, battlecards, competitive positioning, objection handling tools, and customer‑facing assets. /liliSupport customer advocacy, beta programs, and customer success initiatives that strengthen adoption and loyalty. /liliPartner with regional teams to equip distributors and channel partners with the content, campaigns, and tools needed to drive growth. /li /ulh3Brand, Communications Thought Leadership /h3ulliStrengthen and evolve the Reality Capture business narrative across all customer and stakeholder touchpoints. /liliEnsure consistent brand governance and messaging alignment across global marketing activities. /liliLead strategic communications initiatives, including thought leadership, executive presentations, media support, customer stories, webinars, videos, blogs, and case studies. /liliAlign communications and content strategies with growth priorities, campaign objectives, and customer journeys. /li /ulh3Team Leadership Operational Excellence /h3ulliLead, coach, and develop a high‑performing global marketing team. /liliFoster a culture of collaboration, accountability, innovation, and continuous improvement. /liliBuild strong partnerships across sales, product management, field marketing, and other business functions. /liliDrive operational excellence through effective planning, resource management, performance measurement, and process optimization. /li /ulh3About You /h3pYou are a strategic and results‑oriented marketing executive who thrives at the intersection of business strategy, customer insight, technology, and commercial growth. You are equally comfortable influencing executive stakeholders, leading global teams, and translating business objectives into impactful marketing programs. /ph3Required Qualifications /h3ulliBachelor's or Master's degree in Marketing, Business Administration, or a related field. /lili15+ years of progressive B2B marketing experience, including at least 5 years leading multi‑disciplinary marketing teams in a global environment. /liliProven success developing and executing marketing strategies that contributed to revenue growth, market expansion, and business performance. /liliDemonstrated expertise across product marketing, demand generation, digital marketing, content strategy, communications, and marketing operations. /liliStrong business acumen and experience partnering closely with sales and product leadership teams. /liliExceptional communication, presentation, and stakeholder management skills. /liliExperience leading and developing high‑performing marketing organizations. /liliNative‑level English language proficiency. /li /ulh3Preferred Qualifications /h3ulliExperience in B2B technology, industrial technology, geospatial, construction, infrastructure, manufacturing, engineering, or related industries. /liliExperience marketing complex hardware, software, or integrated technology solutions. /liliExperience supporting global distributor, channel, or partner‑led business models. /liliExperience implementing and scaling marketing automation, analytics, AI‑enabled marketing tools, and modern MarTech platforms. /liliExperience operating successfully within a matrixed global organization. /li /ul /p #J-18808-Ljbffr
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Hexagon Infrastructure & Geospatial Recruiting-Team
