With over 30m unique visitors to the platform every month, Kleinanzeigen is the market leader in people-to-people and local trade, covering consumer goods, real estate and motors trading, and plays a special role in the fabric of real German life. Whilst our starting point is incredibly strong, we are only getting started - and a major transformation across every axis is already underway. Significant growth will come through the development and expansion of our key verticals - Real Estate and Motors. The ambition level is high, and we are looking for a hungry, creative and action-oriented self-starter to help us to accelerate and succeed. The Job: One of Germany's most exciting roles in B2B marketing, the B2B (/B2C) Verticals Marketing Lead will have a huge impact on the future success of Kleinanzeigen and on changing trade for good in Germany. Building on the heritage of an exceptional C2C-focused position in the market, our B2B (/B2C) offerings will drive the majority of our financial growth over the next five years as we transform Kleinanzeigen and become a credible, differentiated and performance-oriented partner to (in particular, but not limited to) real estate professionals. This is a truly cross-functional leadership role, operating at both Business Unit (Real Estate, Motors) and Marketing Leadership levels, and your B2B expertise is critical to realising our significant growth ambitions. This role would suit someone who has significant experience in B2B marketing with a strong strategic and data-led mindset, proven experience in industry marketing, funnel acquisition and optimisation and lead generation, and is comfortable leading cross-functional, matrixed teams spanning the suite of marketing (including sales marketing). We are looking for a true unicorn that spans business, marketing and sales delivery: a hands‑on marketing leader who operates at Business Unit and Marketing leadership level, takes ownership, proactively sets agendas and takes fast decisions, and sees strategies and plans through to results. Job requirements 8+ years experience in Marketing with a proven track record of measurable impact in B2B contexts Mindset is key: ability to take ownership, challenge the status quo and make data-driven decisions to drive growth-focused outcomes, specifically for the Real Estate and Motors verticals In-depth understanding of growth marketing and CRO strategies for B2B audiences (real estate vertical a plus) along the funnel: acquisition, retention, on-platform, off-platform Ability to inspire stakeholders, teams and partners through strong communication skills, rich knowledge and insight and exceptional cross-functional leadership Apt #J-18808-Ljbffr
Verticals Marketing Lead (d/f/m) in Berlin Arbeitgeber: Hibob Inc.
HiBob ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern nicht nur eine dynamische und unterstützende Arbeitsumgebung bietet, sondern auch zahlreiche Vorteile wie Aktienoptionen, Gesundheitszulagen und flexible Arbeitsmodelle. Mit einem starken Fokus auf persönliche Entwicklung und Teamzusammenhalt fördert HiBob eine Kultur, in der Vielfalt geschätzt wird und jeder die Möglichkeit hat, seine Stärken einzubringen und zu wachsen. In London gelegen, profitieren Mitarbeiter von einer lebendigen Stadt mit zahlreichen sozialen Aktivitäten und Networking-Möglichkeiten.
