crm manager in insurtech in Berlin

Описание

CLARK is an InsurTech that protects customers and combines technology with human expertise to create an insurance companion. It operates across Germany, the United Kingdom, and Switzerland.

Задачи

• Take end-to-end responsibility for CRM performance, focusing on business impact across engagement, conversion, and revenue contribution along the funnel
• Develop and continuously improve a scalable CRM strategy across all lifecycle stages
• Design, implement, and optimize complex, data-driven multi-channel customer journeys across email, push, in-app, and SMS
• Independently manage and prioritize CRM initiatives based on business cases and performance data
• Use data to identify funnel growth opportunities and derive concrete actions
• Plan, run, and improve a structured testing and optimization strategy, including A/B testing, segmentation, and personalization
• Help shape and develop the CRM systems landscape, especially Salesforce Marketing Cloud, including automation, data structure, and scalability
• Work closely with Marketing, Sales, Data, Tech, and Operations to coordinate consistent cross-channel customer communications
• Monitor market trends, particularly in AI and automation, and assess their relevance to CLARK

Требования

• Several years of experience in CRM or lifecycle marketing, ideally 6+ years, with a clear focus on business impact
• Ability to independently design and optimize complex, multi-step customer journeys
• Extensive hands-on experience with Salesforce Marketing Cloud, particularly implementing automated journeys
• Understanding of data structures and strong analytical skills to interpret CRM data and derive strategic actions
• Practical experience using AI to analyze, implement, or automate CRM campaigns
• Ability to manage multiple priorities and stakeholders in a dynamic environment
• German proficiency at least C1 and confident English skills

Условия

• Workation option of up to 182 days within a 12-month period from over 50 countries worldwide, subject to applicable legal, tax, and social security regulations
• 30 Vacation days, plus half a day off on December 24 and 31
• Flexible working hours
• Two paid Impact Days per year for volunteering or social engagement
• Development opportunities, including hackathons, leadership programs, internal training, monthly Lunch & Learn sessions, and internal and external learning opportunities
• Quarterly workshops and annual global team events
• Employer contributions to occupational pension plans
• Exclusive employee offers and partner discounts
• Annual gross salary between €55,000 and €75,000, depending on qualifications and professional experience

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