Описание:
No description
Задачи:
- Achieve engagement goals, such as Daily Active Users, as part of the five-person CRM team
- Plan, test, and implement newsletters in coordination with the Content and Advertising teams, and improve content and delivery to increase click rates
- Set up and continuously optimize automated campaigns, including onboarding, reactivation, and triggered communications, for different user groups across email, push notifications, and in-app messages
- Develop audience segments based on factors such as interests or neighborhood size to provide users with a personalized experience
- Work with the Product and Data teams to better understand users and implement targeted measures
- Create reports and regularly communicate testing results and goal attainment in the area
- Coordinate with the team on best practices, content, and sending times
Требования:
- At least 5 years of CRM experience
- Strong knowledge of Braze
- Analytical, data-driven decision-making skills, including interpreting and using KPIs, combined with creativity in increasing engagement
- Independent and structured approach to planning and implementing campaigns and projects
- Experience setting up and analyzing multi-channel journeys and A/B tests, and deriving recommendations from them
- Technical expertise in CRM infrastructure, link tracking, deliverability, and tool optimization
- Interest in developing a digital product with social value
- German at native-speaker level and fluent English
Условия:
- A meaningful job contributing to a product with value for the community
- Work with a friendly, experienced team that shares knowledge and learns together
- Insight into the entire workflow of the social startup and foundation
- Responsibility and opportunities to contribute actively
- SpenditCard providing an additional €35 per month to spend as desired
- 30 Days of annual leave, with workation options and a sabbatical
- Strengths-based development culture using Gallup StrengthsFinder
- Workplace in Berlin-Kreuzberg and regular events such as yoga or Lunch & Learn
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