data analyst for B2B briefings in Berlin

Описание

Der Tagesspiegel is a German media company that publishes print, online, audio, and video content, and operates an events and conferences business. Tagesspiegel Background is its B2B professional information product, offering briefings and political monitoring to ministries, associations, law firms, and companies through annual subscriptions.

Задачи

• Manage and develop Power BI reporting based on Salesforce and the data warehouse, covering revenue, customer development, retention, and forecasts;
• maintain consistent, documented metric definitions
• Define measurable events with Product Development, Marketing, and Growth, and consolidate web tracking, email, landing page, and CRM data across source systems into a consistent account view
• Identify data changes and anomalies, formulate hypotheses, and investigate them independently, testing alternative explanations and assessing data quality
• Develop analyses of website and product usage, including activation, engagement, depth of use, and renewal likelihood; recommend further investigations or actions
• Define success metrics for new features and products before launch, then evaluate post-rollout outcomes, audiences, and conditions
• Present findings to Editorial, Sales, and Executive Management as reliable decision support, explaining methods and data limitations

Требования

• Around three to five years of experience in Product Analytics or Business Intelligence
• Strong SQL skills with a cloud data warehouse such as BigQuery, Snowflake, Redshift, or Databricks
• Experience with a BI tool; Power BI is used in the company
• Solid web and product analytics experience, including GA4 at raw-data level
• Able to define, explain, and defend metrics, interpret their meaning and limitations, and derive next steps
• Hypothesis-driven, persistent, and able to distinguish causes, uncertainties, and consequences
• Work reproducibly so others can understand and continue analyses
• Use AI tools and carefully verify their outputs before sharing
• Negotiation‑level German, spoken and written
• Будет плюсом: subscription, media, or B2B SaaS experience; designing tracking concepts; CRM data sources, ideally Salesforce; Python or R; customer interviews or user research; subscription and licensing models

Условия

• Subsidized BVG company ticket and contribution to occupational pension
• Free digital subscriptions to Tagesspiegel, Tagesspiegel Plus, Handelsblatt, and Die Zeit
• Professional development through the Masterplan online platform
• 38.5‑Hour workweek and 30 days of vacation for full‑time employees
• Flexible working hours and mobile work up to 50%

Equal opportunity and an inclusive, respectful workplace

#J-18808-Ljbffr