performance marketing manager for DTC brands in Berlin

Описание: EcoBeam builds and operates several digital ventures: EcoBeam Studio, a digital and marketing agency; KauDas, a DTC pet snacks brand; Buddyp2p, a peer-to-peer parking app; and Vitrine Live, an early-stage creator and brand platform for the US market. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

• Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads, including Search, Shopping, Performance Max, and YouTube/Display Own channel KPIs, including ROAS, CAC, CPA, conversion rate, and LTV
• Run structured creative and audience tests, and brief the design and social teams on production based on performance data
• Set up and maintain tracking and attribution using Meta Pixel, Conversions API, GA4, Google Tag Manager, and UTM structure
• Manage budgets, pacing, and forecasts across brands and client accounts
• Build clear weekly and monthly reports with insights and next steps
• Support client communication for EcoBeam Studio accounts through strategy calls, performance reviews, and recommendations
• Scout and test new channels, such as TikTok Ads, LinkedIn Ads, and creator-led ads

Требования

• 3+ Years of hands-on performance marketing experience, in-house or at an agency
• Proven results managing meaningful ad budgets on both Meta Ads and Google Ads
• Strong analytical skills and comfort with GA4, ad platform analytics, and spreadsheets
• Solid understanding of tracking, attribution, and conversion optimization
• A test-and-learn mindset and the ability to explain why campaigns work or do not
• Clear written and spoken English
• Right to work in Germany
• Будет плюсом: German, e-commerce or DTC experience (ideally on Shopify), B2B campaigns (LinkedIn Ads), app install campaigns, creator- and UGC-driven ad formats, ClickUp, Slack, Microsoft 365

Условия

• Direct responsibility across multiple brands and a real say in strategy
• Close collaboration with the founders and a lean, international team
• A central Berlin office at Leipziger Platz
• Company-provided equipment and modern tooling
• Room to grow as the group of companies expands

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