Описание: ADCOLLECTIVE combines creative storytelling with data-driven scaling to create campaigns that convert. The company focuses on Paid Social and combines creativity with performance marketing. Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи
- Develop Paid Social strategies on Meta and TikTok, from setup to scaling
- Manage monthly budgets in the five- to six-figure range with a clear ROI focus
- Guide clients strategically and take responsibility for their growth and results
- Work closely with the in-house creative team and provide clear briefs for high-converting ad formats
- Develop content concepts based on audience psychology and funnel stages
- Monitor campaign performance in real time and optimize for relevant KPIs, including ROAS, CPA, and CTR
- Test new approaches regularly, run A/B tests, and draw data-driven conclusions to improve performance
- Lead strategy calls independently, present results, and develop new growth opportunities with clients
- Contribute to internal marketing processes and develop ideas for campaigns, pitches, or brand strategies
Требования
- Experience in Paid Social Marketing, ideally in an agency environment or with D2C brands
- Strong media-buying knowledge across Facebook, Instagram, and TikTok
- Creative understanding of audiences, ads, and funnels
- Strong analytical skills, KPI focus, and strategic thinking
- Strong communication skills, an ownership mindset, and enjoyment of client interaction
- Speak and write German at C2 level or as a native speaker
Условия
A work permit for Germany is required.
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