Описание
Clue empowers women and people with cycles to make informed decisions about their health and works to break down barriers, myths, and taboos. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи
Drive paid social performance end to end, setting strategy across Meta and TikTok and managing setup, budgets, pacing, and optimization against growth targets Identify, test, and scale growth opportunities, including emerging channels such as Reddit and YouTube Cover Google Ads and Apple Search Ads when team members are out, and drive cross-channel learnings and knowledge sharing Build a structured testing process with clear hypotheses, rigorous tests, and actionable results across audiences, bidding, and creative Design and run incrementality tests to understand what drives growth beyond platform-reported attribution Partner with Data and measurement tooling to turn insights into budget and channel recommendations Write creative briefs for channels, including UGC and creator content, and systematically A/B test concepts and formats Share creative and performance learnings with the creative team to inform future work Align internal and external stakeholders on priorities and testing so plans move quickly and stay on track Work with Brand, Science, and Legal to balance campaign performance with scientific accuracy, inclusivity, and user trust Develop relationships with partner teams at Meta, TikTok, and emerging platforms to access best practices, betas, and support Bring new platform features and opportunities into the testing roadmap Own quarterly roadmap planning for channels, prioritizing tests and initiatives against growth goals Document test results and learnings for cumulative use and sharing across the Growth team Improve campaign management and creative briefing workflows to increase speed, scale, and efficiency
Требования
5+ Years in paid social, with hands-on expertise in Meta and TikTok and full ownership of campaign execution and optimization Proven track record of scaling paid acquisition for app-first products Strong analytical foundation, confident budget management, deep performance data analysis, and understanding of incrementality and attribution limitations Hands-on experience with MMPs such as Adjust or AppsFlyer and understanding of app tracking constraints, including IDFA/ATT, SKAN, and GDPR Experience briefing and guiding creative teams, agencies, or creators using performance insights Strong project management skills and ability to manage multiple stakeholders, priorities, and timelines Clear communication skills across performance, ad platform, and creative teams Able to thrive as a senior individual contributor, take ownership, and step in across channels as needed Alignment with Clue's mission and commitment to a science- and privacy-first environment Будет плюсом: familiarity with Google Ads, Apple Search Ads, and other platforms, experience with subscription apps, health, or regulated environments, experience with MMM
Условия
Dedicated professional and personal development budget Discounted Urban Sports Club membership 2-Year fixed-term contract, renewable to unlimited
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user acquisition manager in health in Berlin Arbeitgeber: HireHi
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