Описание:
Freenow by Lyft provides a multi-mobility app across 9 European markets and more than 180 cities, offering access to taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport. Freenow was acquired by Lyft in July 2025.
Задачи:
- Maximise customer value by defining and implementing lifecycle strategies that activate, engage, and retain users across 9 markets
- Own the end-to-end automation creation process across email, push notifications, in-app, and SMS channels
- Advise and coach junior team members on CRM for global and local initiatives
- Optimise performance using behavioural data, design and analyse A/B tests, and reduce friction in the customer journey
- Lead cross-functional projects including dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
- Manage and optimise CRM automations aligned with lifecycle stages and business priorities
- Identify business opportunities and develop them with Marketing, Product, local teams, and North American counterparts.
Требования:
- 5+ Years of experience in CRM, lifecycle marketing, or customer engagement, ideally at a regional or global level
- Hands-on experience with CRM platforms
- Strong project management and stakeholder management skills
- Ability to influence across teams, markets, levels, and time zones
- Ability to prioritise and manage diverse initiatives in a fast-paced environment
- Data-driven mindset using quantitative and qualitative insights to inform decisions
- Excellent English communication skills
- Nice to have: Braze experience, other European languages.
Условия:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical and special leave policies
- WeRoad partnership
- Birthday, 24th and 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program.
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