Keep Growing with NutrafolWe’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.About YouNutrafol is seeking a Senior Director, Marketing Analytics & Data Science to bring senior measurement leadership and advanced modeling capability to our marketing analytics function. This role partners with an established marketing analytics team that is actively driving the strategy, roadmap, and cross‑functional unification of measurement across brand, growth, and retention.We're looking for a senior measurement leader with hands‑on data science depth to support and elevate an established marketing analytics team. The team owns strategy, roadmap, and cross‑functional measurement — you bring technical rigor, modeling depth, and outside experience to accelerate their work.Responsibilities:Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy‑resilient measurement.AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM‑based workflows and modeled conversions) to improve measurement quality, speed, and scalability.Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time.Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross‑functional forums.What success looks like:Own the strategy for MTA revamp, including implementation, validation, and trust — with clear reconciliation against MMM and incrementalityEnsures measurement rigor is visibly elevated across the portfolioIntroduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectivenessManage methodological choices, ensuring they’re well‑documented, defensible, and trusted by business stakeholdersRequirements:10+ years of experience in marketing analytics and measurement roles, with significant time in senior positionsDeep expertise across MMM, multi‑touch attribution, incrementality testing, website analytics, and growth/funnel analyticsHands‑on background building or leading MMM and MTA models — with depth to implement, not just overseeStrong data science foundation: regression, Bayesian methods, time‑series, and ML applied to marketing measurementApplied AI experience in marketing analytics — LLM‑based workflows, modeled conversions, or measurement automationProficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI toolsExperience mentoring analytics talent across measurement and data scienceeCommerce background required; DTC/subscription, and multi‑channel experience strongly preferredStrong communicator; ability to influence cross‑functional teams and Leaders across the organizationComfortable as a senior partner supporting a team that owns strategic directionPreferred:Experience applying generative AI or LLMs to analytics workflows (insight generation, automation, self‑serve)Hands‑on knowledge of privacy‑resilient measurement approaches (server‑side tracking, modeled conversions, data clean rooms)Familiarity with modern data stack tools (Snowflake, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI)Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.Salary Range: $200,000—$220,000 USDPerks & BenefitsFully remote work experienceComprehensive medical, dental, and vision package, including FSA program401K with employer matchQuarterly Bonus ProgramFlexible PTOTwo company‑wide wellness breaks every dayFree lunch on us every Tuesday and Thursday via Seamless/GrubhubMonthly wellness stipendMonthly internet stipendMonthly cell phone stipendAnnual learning & development stipendFree meditation app membership (Headspace)Free Nutrafol subscriptionPet insurance discounts and benefitsCalifornia residents may review our CCPA notice here. #J-18808-Ljbffr
Sr. Director, Marketing Analytics & Data Science
