Overview
Holidu is one of the world’s fastest-growing vacation rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k vacation rental hosts and 4 million annual guests.
Your future team
You will join our Performance Marketing department, leading the Display & App team of three Specialists and additionally some external Marketing Agencies. Your team drives user acquisition and engagement across paid social, programmatic display, and app promotion — for both guests and hosts. You report directly to the VP of Performance Marketing and work closely with Paid Search, Affiliate & Partnerships, BI, and MarTech.
Your role in this journey
- Lead a team of three Specialists across App Promotion, Host Display, and Guest Display.
- Own the strategy and execution for paid social (Meta, Google, TikTok) and app install campaigns (Apple Search Ads, Google App, Meta).
- Rework bidding strategies from break-even models toward LTV-based approaches, with granular calculations per channel, OS, and geo.
- Build and scale remarketing setups on Google and Meta for both Host and Guest audiences.
- Develop a scalable creative testing framework to systematically improve ad performance.
- Expand into new channels (TikTok, YouTube, Google Display for hosts) with a test-and-scale approach.
- Drive full-funnel user journey thinking — moving away from 3rd-party remarketing toward in-house, segment-specific strategies.
- Audit and fix campaign settings: targeting consistency across languages, countries, and platforms.
- Collaborate closely with BI, MarTech, and the Bidding Squad to implement automated bidding for Display.
- Coach and elevate your team — set priorities, drive accountability, and develop each team member.
Your backpack is filled with
- 3+ years of hands-on experience in Paid Social, Display Advertising, or App Marketing.
- Proven track record managing campaigns on Meta Ads, Google Ads (Display/App), and ideally Apple Search Ads.
- Experience with LTV-based bidding or mobile user acquisition economics.
- Strong analytical mindset — comfortable with large datasets, attribution models, and building business cases from data.
- Experience leading or coaching a small team (3–8 people) to deliver ambitious results.
- A testing-first mentality: structured approaches to creative testing, audience segmentation, and channel evaluation.
- Familiarity with remarketing setup and full-funnel campaign architecture.
- Fluent in English; German or any additional language is a plus.
- University degree in business, marketing, economics, data science, or related field.
- Proficiency in Excel/Sheets; SQL or coding skills are a strong plus.
- Experience using AI tools (e.g., Claude, ChatGPT, Copilot) to improve marketing workflows, analysis, or content production is a plus.
Our adventure includes
- Impact: Shape the future of travel with products used by millions of guests and thousands of hosts. At Holidu ideas become products, data drives decisions, and iteration fuels fast learning. Your work matters - and you’ll see the impact.
- Learning: Grow professionally in a culture that thrives on curiosity and feedback. You’ll learn from outstanding colleagues, collaborate across disciplines, and benefit from mentorship, and personal learning budgets - with a strong focus on AI.
- Great People: Join a team of smart, motivated and international colleagues who challenge and support each other. We celebrate wins and keep our culture fun, ambitious and human. Our customers are guests and hosts - people we can all relate to - making work meaningful and energizing.
- Technology: Work in a modern tech environment. You’ll experience the pace of a scale-up combined with the stability of a proven business model, enabling you to build, test, and improve continuously.
- Flexibility: Work a hybrid setup with 50% in-office time for collaboration, and spend up to 8 weeks a year from other inspiring locations. You’ll stay connected through regular events and meet-ups across our almost 30 offices.
- Perks on Top: Of course, we also offer travel benefits, gym discounts, and other perks to keep you energized - but what truly sets us apart is the chance to grow in a dynamic industry, alongside amazing people, while having fun along the way.
Need a sneak peek?
Check out the adventure that awaits you on Instagram @lifeatholidu.
Want to travel with us?
Apply online on our career page! Your first travel contact will be Camille from HR.
Location: Munich, Germany.
Diversity statement: We are committed to diversity in all aspects of our business. We encourage applications from all genders, all corners of the world and all individual backgrounds. You are welcome to submit your application without a photo and without stating your gender, date of birth, marital status, nationality or disability status (if applicable). If you require any special assistance, please contact the relevant HR person and we will do our best to accommodate your needs.
#J-18808-Ljbffr
