Marketing Manager - Diagnostics, DACH

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women\’s health? Hologic, a global leader in women’s health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).

Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state-of-the-art solutions in the world of diagnostic and medical imaging.

The Marketing Manager will be responsible for the development and execution of the strategic marketing plan to increase market share and revenue within the region. This role requires a deep understanding of the German, Austria, and Switzerland healthcare system and landscape and knowledge of the Cervical/Molecular diagnostic space, as well as the ability to work closely with other business functions including sales, regional/country marketing, communications, and market access.

What to expect:

1. Participate in strategic planning to ensure long-term profitable growth opportunities are supported.
2. Develop and implement country-specific marketing strategies aligned with the company’s overall objectives.
3. Implement account-based marketing strategies to drive growth in key accounts.
4. Drive digital acceleration across marketing to create further customer engagement, using tools such as Salesforce and Pardot.
5. Conduct market analysis to identify trends, competitive landscape, and market opportunities.
6. Collaborate with the sales team to support product launches, promotions, and sales initiatives.
7. Create and manage a marketing budget, ensuring effective allocation of resources for maximum impact.
8. Develop educational and promotional materials for healthcare professionals and customers.
9. Liaise with regulatory and legal teams to ensure compliance with regional/local regulations and industry standards.
10. Work collaboratively with other business functions including regional/country marketing, communications, sales, market access, medical & scientific to ensure alignment of activities.
11. Build and maintain relationships with key opinion leaders and professional associations within the diagnostic field.
12. Provide training and support to the sales team on product knowledge and marketing initiatives.

What We Expect

Knowledge

1. Bachelor’s degree in marketing, business, or a related field; Master’s degree preferred.
2. 5+ years of German/European based marketing or combination of sales and marketing experience required.
3. Experience in Diagnostics business with understanding of clinical microbiology/molecular diagnostics required.
4. Strong knowledge of customer landscape in Germany, Austria, and Switzerland, both public and private healthcare organizations.
5. Understanding of local regulations and compliance requirements in healthcare related marketing.
6. Strong proficiency with digital marketing tools and analytics platforms.

Skills

1. Strong strategic planning and analytical skills.
2. Product lifecycle management.
3. Account based marketing campaign development and execution.
4. Excellent communication and presentation skills in (local language) and English.
5. Proven ability to develop and maintain relationships with key stakeholders.
6. Ability to work cross-functionally with sales, market access, and regional marketing teams.
7. Ability to work between tactical execution and higher-level strategy/insights focus.
8. Creative thinking with a hands-on approach to marketing campaign development and execution.
9. Strong project management skills, with a track record of delivering projects on time and within budget.

Behavior

1. Very well organized with the ability to work on complex problems with high analytical skills.
2. Strategic mindset and the ability to execute tactically.
3. Capability to negotiate, influence and engage with high-performing commercial teams (sales, marketing, market access).
4. Ability to build relationships of trust across the organization with key stakeholders to ensure alignment to deliver against the business unit strategy.
5. Strong team-orientation with demonstrated ability to both lead and collaborate with cross-functional teams in a matrixed environment.
6. Strong interpersonal skills are required with excellent communication capability (verbal, written, and presentations).
7. Self-starter, creative with a solution-oriented attitude.

What We Offer:

1. A dynamic work environment where your ideas lead to tangible impacts.
2. Competitive salary and benefits package, including health insurance.
3. Opportunities for professional growth and development within a global company.
4. A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to join a company where your work will help shape the future of women’s health? Apply now to become Hologic\’s next Marketing Manager for the Diagnostics business unit.

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