Country Manager France (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe\’s fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we\’ve profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we\’re on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world\’s best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we\’re coming for you!).

The Process

We’re growing fast—and we’re ready for you to start as soon as possible. That said, we’re also patient enough to wait for the right person. Quality beats speed.

The full process typically takes 2–3 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to

About the Position

We’re hiring a Country Manager France to lead our next phase of hypergrowth in one of HOLY’s most strategic markets.In just three years, HOLY has scaled from zero to €150M+ in revenue—profitable every single month.
Backed by a successful Series B, we’re doubling down in 2025. France is a key growth lever, with a €100M+ revenue target over the next two years, building on a strong mid-8-digit base and a rapidly growing fanbase of customers and creators.
As Country Manager, you’ll own the French online P&L and drive everything from creator strategy and paid social to local brand and go-to-market. You’ll work directly with our founders and c-suite, shaping the blueprint for how we win in France—and beyond.
This is a Berlin-based role with a laser focus on the French market. You’ll operate cross-functionally from our HQ, while staying close to the ground where it counts.
Your responsibilities will include:

• Own and grow the French online business — deliver against ambitious revenue, CAC, LTV, and margin targets
• Build a high-impact influencer engine — work with creators who bring the brand to life, blending cultural reach with performance
• Co-lead paid social with the central growth team — shape local strategy, steer creative testing, and optimize performance across Meta, TikTok, Google & more
• Bring the brand to life in France — adapt central campaigns, launch local-first ideas, and make HOLY unmistakably loved
• Drive trial and awareness through offline activations — from mass sampling to grassroots stunts and event moments
• Hire and lead a strong local team — from growth and CX to creator and community talent
• Collaborate across HQ — align with brand, creative, legal, ops, and product to move fast and at quality

About You

In order to be successful in this role, you will need to bring a blend of strategic acumen, creative instinct, and builder energy. Specifically, you should have:

• 5+ years experience in marketing, growth, brand, or general management roles—preferably in high-growth consumer brands
• Fluent French & English — this is non-negotiable
• Based in Berlin or willing to relocate — we’ll support you with relocation if needed
• You believe in what we’re building — not just the growth, but the brand, the mission, and the community
• A full-stack growth mindset — you\’re commercially sharp, data-literate, and love owning a P&L
• Deep experience in influencer and paid social — you know how to build scalable creator programs and run scroll-stopping campaigns
• Strong creative instinct — you care about brand, storytelling, and emotional resonance—not just performance curves
• Local insight, global awareness — you understand French culture inside-out and know how to localize a global brand with finesse
• Builder energy — you move fast, prioritize well, and love building something from the ground up
• Leadership clarity — you attract talent, set direction, and create momentum
• Team player — you know when to lead, when to ask for help, and how to collaborate across functions

Our Offering

In today\’s job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series A, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.

Find out more about HOLY and our team on our careers page. #J-18808-Ljbffr