Head of E-Commerce (m/f/d)

About the Position

As Head of E-Commerce , you’ll take ownership of HOLY’s shop and marketplace experience at one of Europe’s fastest-growing consumer brands — already over €100M in revenue and scaling toward €1B+ by 2028, with US expansion ahead.

You’ll lead both the strategic direction and day-to-day execution of our E-Commerce team — shaping customer journeys, driving conversion and AOV, and building the platform infrastructure that powers growth across D2C and marketplaces like Amazon and TikTok Shop.

You’ll be a coach, builder, and problem-solver — helping your team deliver smarter, faster, and with quality. You know when to step in, when to support, and when to clear the way.

As HOLY moves from a high-performing D2C brand toward a global omnichannel player, this role sits at the core of our commercial strategy. You’ll collaborate closely with Brand, Tech, Ops, CRM, and Growth — and help turn our shop from a delivery function into a strategic growth lever.

Core Responsibilities

• Customer Experience Ownership : Champion the ideal customer journey — clear, inspiring, and effortless. Be the internal advocate for our users, ensuring every touchpoint feels intuitive, premium, and on-brand. Translate friction into flow and optimize each step of the experience for trust, clarity, and emotional connection.
• Conversion & Funnel Ownership : Own the entire digital customer journey — from discovery to post-purchase — across both our D2C shop and key marketplace channels like Amazon and TikTok. Use funnel data, user insights, and your own judgment to prioritize what drives AOV and CVR. Spot what moves the needle, and move quickly.
• Shop Operations & Delivery Quality : Ensure error-free, on-time execution of campaigns, features, and content — across both the shop and marketplaces. Enforce robust QA, go-live, and ticketing processes. Work hands-on when timelines or quality are at risk. Manage coordination with external partners and agencies where needed.
• Team Leadership & Process Building : Build, coach, and lead a high-performing E-Commerce team. Set rituals, sprint habits, and feedback standards. Drive ownership — but lead hands-on when needed.
• Platform & Feature Ownership : Own the shop roadmap — from briefing to rollout. Prioritize features that improve UX, stability, and conversion. Bring clarity when the path forward is unclear across stakeholders and partners.

About You

Core Mindset & Qualities :
You care deeply about creating thoughtful, user-centered experiences that feel intuitive and premium. You enjoy building systems and processes that enable great work — and improve what’s not working. You lead through clarity, trust, and empathy , not control. You work proactively and independently — but know when to ask, align, or support others . You take ownership of outcomes and raise your hand when something needs fixing. You’re excited to help shape what E-Commerce looks like inside one of Europe’s fastest-growing D2C brands.

Experience & Expertise :
– You have senior-level experience in E-Commerce, Digital Product, or CRO — ideally in a D2C or omnichannel setup.
– Experience working closely with Shopify Plus, product teams, and creative functions.
– Deep understanding of UX, conversion levers, and customer journeys.
– Confident managing people: you\’ve supported team growth, coached individuals, and built high-performing working models.
– You’ve led cross-functional teams and know how to build structure beyond day-to-day task coordination.
– Strong judgment in prioritization — outcome-focused and comfortable with MVP thinking.
– Analytical skills: you know how to use data (GA4, Clarity, A/B tests) to drive decisions.
– You bring both strategic perspective and a hands-on, “let’s fix it” mindset.

• Make a real impact : Shape one of the most strategic growth drivers at HOLY — our shop is more than a storefront, it’s a brand platform and sales engine.
• Speed & ownership : Act with autonomy and momentum, leading initiatives that influence revenue, customer experience, and success.
• Strong leadership exposure : Report directly to the Director of Operations and collaborate with founders and cross-functional heads on high-leverage topics.
• Ambitious, down-to-earth team : Collaborate with kind, sharp people who care.
• Modern setup : Berlin Prenzlauerberg office, flexible hybrid working, opportunity to work 30 days/year abroad.
• Competitive compensation : Strong salary and equity package.
• A product worth building : Check our reviews — people really love this stuff.

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