(Sr.) Retail Campaign Manager (m/f/d)

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe\’s fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars onreviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we\’ve profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we\’re on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world\’s best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we\’re coming for you!).

About the Position

After profitably scaling our online business to over €150M in less than four years, we launched into retail last year — and have already landed +5,000 stores across Germany and Austria. We\’ve introduced two product categories and placed over 20K displays in stores. Now, we\’re preparing to scale this success further with more products, more campaigns, and international expansion.

To make this happen, we\’re looking for YOU — a (Sr.) Retail Campaign Manager to be the operational engine behind our next wave of retail growth. This role offers a unique opportunity to work at the heart of cross-functional collaboration, ensuring our retail GTM campaigns land with impact, precision, and speed. You\’ll drive campaign excellence across Sales, SCM, Creative, and Marketing, while building the scalable infrastructure that powers HOLY\’s international rollouts.

Given our momentum, your potential for ownership and impact is huge.

Responsibilities:

• Own campaign alignment across functions: Act as the operational glue between SCM, Logistics, Design, and Retail to ensure GTM timelines are met and key campaign moments run smoothly. Lead coordination across stakeholders to maintain launch readiness.
• Drive execution of retail campaigns: Manage timelines, checklists, calendars, and deliverables across key account management, trade marketing, field sales and digital channels. Ensure campaigns are executed with speed, clarity, and accountability — from planning through launch.
• Build GTM infrastructure and lay the foundation for international scale: Create and evolve core tools to enable repeatable, high-quality campaign execution. Ensure these systems are robust enough to scale across markets and act as the operational backbone for future international GTM rollouts.

About You

• You have experience in (food) retail, marketing, or GTM operations. You’ve worked on launches, cross-functional timelines, and campaign assets.
• You are a structured campaign operator who brings clarity, order, and accountability into complex projects with many moving parts.
• You are a strong cross-functional collaborator who aligns stakeholders and keeps momentum high across Sales, SCM, Creative, and Field teams.
• You are a sharp communicator who writes clear briefs, flags blockers early, and leads syncs with confidence and clarity.
• You are both strategic and hands-on — equally excited to shape campaign systems and own the details of execution.
• You have a great creative instict — bringing a sharp eye for brand fit and executional quality, ensuring all campaign assets feel on-brand and impactful.
• You are fluent in English and German. French is a plus. You are based in Berlin or willing to relocate.

In today\’s job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
• Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Competitive comp: Strong salary + equity package + additional benefits.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.

Find out more about HOLY and our team on our careers page.

The Process

We’re growing fast—and we’re ready for you to start as soon as possible. That said, we’re also patient enough to wait for the right person. Quality beats speed.

The full process typically takes 2–3 weeks.

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