Growth Marketing Lead

About the role

Holy exists to create value for companies through enhanced composite components. Our goal is to become the world’s leading vertically integrated manufacturer for composite components through our fully automated production system. We are seeking a motivated Growth Marketing Lead (m/f/x) to take charge of our marketing and accelerate growth. You’ll design impactful, data-driven campaigns, build our brand, and develop strategies to attract and retain customers from different industries. Collaborating closely with our founders and go-to-market team, you’ll help transform our cutting-edge technology into opportunities for companies seeking sustainable innovation. If you are eager to make a real impact in the future of sustainable lightweight manufacturing, and love the thrill of working in an ambitious startup, then this is your opportunity.

What you will do

• Create and execute inbound strategies to attract and engage potential customers.
• Collaborate with management to identify and define clear Ideal Customer Profiles (ICP) and distinct customer segments.
• Develop and implement tailored marketing strategies to effectively engage these segments.
• Drive growth by identifying new opportunities and building a scalable B2B sales pipeline.
• Manage different marketing channels, from content creation to distribution, ensuring consistent messaging.
• Conduct thorough market research on our customer segments across many industries including orthopedics, professional tools, sports equipment, automotive, aerospace, and wind energy.
• Develop clear value propositions and deliver a great first impression of Holy to potential clients.
• Lay the foundation for scaling our commercial team.

What we are looking for

• A passion for marketing and storytelling, with the ability to craft messages that highlight innovation and sustainability.
• Proven experience (2+ years) in growth marketing, B2B marketing, or related fields, ideally in a startup or tech-driven environment.
• A proactive, ownership-driven attitude with a track record of driving projects and achieving measurable results.
• A creative mindset balanced with data-driven decision-making to inform and optimize campaigns.
• Excellent communication skills in English and German with the ability to adapt messaging for technical and non-technical audiences.
• Practical experience managing LinkedIn accounts, running Google Ads, optimizing SEO, and creating marketing campaigns.
• The ability to work independently and navigate the challenges of building scalable systems from scratch.
• PLUS: Experience in industries such as automotive, aerospace, wind energy, or with technical/industrial products.

You do not tick all the boxes? We are looking for driven candidates who most importantly add to our culture, and don’t just blend in. Feel free to submit an Unsolicited Application if you believe you are a fit.

What we care about

• Honesty : Being authentic and honest creates trust toward colleagues, customers, and business partners.
• Optimism : Positivity is the fuel for all good decisions. Smile and spread positivity in the workplace. Do not take yourself too seriously and treat others with respect.
• Focus : Always separate unimportant from important. Focus on the impactful actions that lead to impactful results.
• Courage : Courage is the source of any big success. Stand up for your ideas, no matter how bold.
• Sustainability : Do it nice or do it twice. Consider the future consequences of your actions holistically.
• We win and fail together : Fail early, fail often, fail forward. Failure is where the lessons are. We overcome challenges as a team.

What we offer

• Impact : Work on a meaningful solution in the fight against climate change with us.
• Growth : Learn from experienced colleagues, grow your knowledge, and expand your skills within your field or by entering new ones.
• Ownership : Take ownership and meaningfully shape an early-stage company.
• Competitive compensation : We believe in rewarding good work.
• Equity : We want you to become a part of us.
• Additional perks : We cover 50% of your costs for fitness (Wellpass), language courses, and the German public transport ticket.
• Pick your poison : Use the technical equipment of your choice including a meaningful home office set-up.
• Fun place to work : Enjoying work is crucial for us.

Holy is a hybrid company. This role is preferably located in our HQ in Hamburg with potential for a remote setup.#J-18808-Ljbffr