Brand Activation Manager (Consumer Fairs) in Berlin

• Gamescom. FIBO. DoKomi. OMR. What if turning Germany’s biggest consumer fairs into unforgettable HOLY experiences was actually your job?
• From bringing HOLY to hundreds of thousands of gaming fans, fitness enthusiasts, anime lovers and car enthusiasts to creating booths and brand activations that people simply can’t walk past – you’ll make sure HOLY stands out wherever we show up. As our Brand Activation Manager (m/f/d) – Consumer Fairs, you’ll own exciting events from the first creative concept to the final onsite execution, working with organisers, agencies and production partners to turn ambitious ideas into reality. Massive crowds, bold brand experiences, thousands of product trials and real commercial impact. If you love the buzz of live events, thrive on complex projects and know how to turn a great idea into flawless execution, this might be exactly your kind of job
• You’ll join a hungry, ambitious Brand Activation team of exceptional project managers who combine bold creativity with commercial thinking and relentless execution to scale one of Europe’s fastest‑growing consumer brands through Consumer Fairs, Festivals, Sports Sponsoring, Pop‑Up Stores and Special Projects
• Independently plan and execute your own consumer fair projects, from initial concept and budgeting to production, onsite execution and evaluation. Manage timelines, stakeholders and deliverables, taking on increasingly complex events with support from our Senior Brand Activation Manager
• Develop exciting booth concepts, sampling mechanics and creative activation ideas that make HOLY stand out and create memorable moments for visitors. Turn ideas into realistic execution plans that drive product trial, customer engagement and commercial impact
• Work directly with event organisers, agencies, production partners and external service providers. Coordinate logistics, staffing, promoter briefings and onsite operations, ensuring every activation runs smoothly and meets HOLY’s high quality standards
• Collaborate closely with Partnerships, Community, Content, Brand and Operations to turn consumer fairs into integrated brand experiences. Manage project budgets, track KPIs such as Trials, Reach, New Customers and Revenue, and use data and visitor feedback to continuously improve future activations
• Proactively bring new ideas, identify opportunities and contribute to the development of our Consumer Fairs strategy. Help build scalable activation concepts, playbooks and processes that enable us to deliver even better events and expand successful formats into new markets

Benefits

• Join a successful and growing company
• Huge impact and career growth
• Awesome team of colleagues who are ambitious, funny, down‑to‑earth, and authentic
• Startup culture with flat hierarchies, fast pace, and personal development
• Central office in Berlin Mitte, flexible working hours, and much more

You’re comfortable being onsite, getting involved and making decisions when things don’t go according to plan. You stay calm under pressure, find pragmatic solutions and are happy to roll up your sleevesYou’re confident working with internal teams, external partners, agencies and onsite staff. You communicate clearly, keep everyone aligned and enjoy bringing different people together to make great things happen

You bring hands‑on experience in event marketing, consumer fairs, experiential marketing or comparable B2C activations. You’ve already independently managed events or significant project workstreams from planning through executionYou understand that great activations should deliver measurable results, not just look good. You’re curious, bring your own ideas and want to grow into managing increasingly complex projects with greater independence

You’re structured, reliable and comfortable managing multiple timelines, budgets, suppliers and stakeholders. You take responsibility, proactively solve problems and know when to ask for input on more complex decisionsYou love developing exciting brand experiences and have a strong sense for what makes an activation stand out. You combine fresh ideas with a practical understanding of what it takes to bring them to life

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