CRM Campaign Manager (m/f/d)

As a CRM Campaign Manager (m/f/d) at home24, you will be a key player in driving customer engagement and revenue by leading the strategy, execution, and optimization of our CRM campaigns. You will be responsible for crafting impactful, personalized, and data-driven communications across various channels, ensuring our customers feel valued and connected throughout their journey. This role is perfect for a hands-on, analytical, and creative individual with a passion for customer relationship management in an e-commerce context.

The position is initially limited to 18 months, with a preferred start date of November 1st.

Your responsibilities

• Full-Cycle Campaign Management: Drive the strategy, conceptualization, and multi-channel execution (email, mobile push, in-app) of all CRM campaigns, including exclusive initiatives focused on revenue and CLV optimization
• Content Planning & Coordination: Plan and manage weekly/monthly newsletter schedules and coordinate content creation with creative teams
• Data-Driven Performance Management: Conduct regular, in-depth analysis and reporting of CRM campaign performance, translating insights into actionable optimization recommendations
• Continuous Improvement through Testing: Design and execute ongoing A/B and multivariate tests to maximize campaign effectiveness and drive data-driven improvements across all CRM measures
• Strategic Alignment: Collaborate closely with cross-functional teams (e.g., sales, marketing, graphics, brand, editorial) to ensure seamless campaign execution and strategic alignment
• Collaborate & Innovate: Stay proactively informed about the latest CRM trends, technologies, and emerging AI applications, actively exploring how AI can enhance campaign effectiveness, personalization, and operational efficiency within your role

Your profile

• Proven experience (2+ years) in CRM Campaign Management, ideally within an e-commerce environment
• Strong hands-on experience with CRM automation platforms (ideally Emarsy) and experience with personalization tools (e.g. Dynamic Yield) are a plus
• Demonstrated ability to plan, execute, and optimize multi-channel CRM campaigns
• Proficient in data analysis and deriving actionable insights from campaign performance metrics
• Experience with A/B testing methodologies and a strong data-driven mindset
• A keen interest in emerging technologies, particularly AI, and its application in CRM
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment
• Strong collaborative spirit and ability to work effectively with diverse teams
• Excellent communication skills, both written and verbal: Fluency in English is required, German language skills are a plus.

What we offer you

Your impact

• The chance to make an impact in a highly motivated team of professionals
• An open-minded culture ready to incorporate new and creative ideas

Your growth

• Extensive learning opportunities from our home24 academy and external partners
• Room for growth and development within your role through regular feedback rounds

Your path

• Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
• The possibility to work up to two months per year within Germany or from an EU country
• Relocation support for our non-EU candidates throughout the entire visa process and apartment search
• The opportunity to take up to 30 days paid vacation each year to unwind and recharge
• City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

• International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
• Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations
• You want to learn more about our home24 company culture and what it is like to be a homie? Follow @teamhome24 on Instagram

If you want to become part of a thrilling success story – we are looking forward to your application. Please send us your CV and cover letter with your salary expectations and the earliest possible starting date via our career site.

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

You can find all job offers on ourcareer site!

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

We are home24, the leading home & living e-commerce platform in continental Europe and Brazil. We are currently active in eight countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.

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