Product Lead (AI Startup) in Zürich

What We Do

We’re building an AI-powered inbox for B2B back-office teams. Millions of B2B teams are drowning in emails: typing up orders, updating the ERP system, chasing up enquiries and invoices. It’s 2026, and they’re still copying data back and forth between Outlook and ERP/CRM systems just like in 1999. Hoshii takes this work off their hands and enables whole teams to start their day more productively.

Our Blind Spot

Hoshii works. We currently sell the product through a sales-led approach: demos, workshops, onboarding, and support. We are now at a turning point. What a person explains during onboarding today, the product must explain for itself tomorrow.

As Product Lead, this is your mission: to turn Hoshii into a fully self-service product. A user logs in in the morning via Outlook or Gmail, understands what Hoshii can do for them without any help from us, finishes their first task, and sticks around because the product makes them better at their job. No sales calls in between. No training. The product needs to become the self-selling argument.

What you will own

• Own the self-service path end to end, from signup through activation to paid upgrade
• Build onboarding, empty states, and in-product suggestions so users get value without being trained
• Design the flows, screens, and microcopy yourself; quality engineering can build from directly
• Translate what sales and customer success do by hand today into product logic
• Talk to order desks and operations leads every week, and watch them work
• Own the core metrics: activation, time to first value, depth of usage, retention, conversion
• Set the roadmap and the release cadence, and ship reliably with engineering

Your Profile

We are looking for a team player with a growth mindset, an entrepreneurial spirit, and genuine comfort with getting their hands dirty.

• +3 years of product experience, having owned a product or a major surface from first idea to launch.
• You design yourself in Figma or similar, well enough that engineers build straight from it (please attach a portfolio if you have any).
• Real taste. You know the difference between something that works and something that feels right, and you insist on the second.
• You work from numbers and pull your own analysis rather than waiting for a report
• Fluent in German and English. Our users work in German, we run internally in English
• You use AI daily in your own work and have a considered view on what makes AI products good

This position will not be fit if:

• You need clear instructions on how and what.
• You don't thrive in ambiguity.
• You don't want to execute and build, but rather strategize
• You expect a 9-5 at a startup

Nice to Have

• Startup experience, ideally early and without established process
• PLG, self-service onboarding, or pricing and packaging experience
• B2B SaaS
• Proximity to the Mittelstand: wholesale, manufacturing, distribution or ERP systems
• A founder background, or a past life as a designer or engineer

What We Offer

• The one mandate that decides our next phase of growth
• Full ownership. You don't inherit a roadmap, you write it
• Direct work with the founders, short paths, no politics
• Equity in what you're building
• We get you any AI tools you need to be 3x more productive.

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