Founders Associate – HOT BOYS CRY (m/f/d)

Type

Full-time

Start

As soon as possible

Company

The Cry Company Gmb H / HOT BOYS CRY

Location

Munich preferred, Berlin possible

Type

Full-time

Start

As soon as possible

Company

• The Cry Company Gmb H / HOT BOYS CRY
• About HOT BOYS CRY

HOT BOYS CRY started with a simple idea: vulnerability should feel as normal as strength.

What began as a fashion brand has grown into a community and a cultural movement around modern masculinity, emotional openness and real human connection.

Today we combine brand, fashion, content and real-life experiences.

We create spaces where people connect beyond performance, competition and traditional expectations of masculinity.

We are now entering the next stage: turning something that grew organically into a company and a platform that can scale internationally.

Hot Boys Cry Today

• 140,000+ people follow our content
• Thousands of community members across multiple cities
• Weekly real-life events across Europe
• Venture-backed and building for long-term impact
• Growing from a consumer brand into a scalable community platform
• Working with leading researchers and partners to better understand connection, belonging and modern masculinity

Our ambition: to build the global platform for modern masculinity.

The Role

Next to the founders, in the engine room.

As Founder's Associate you work directly with our co-founders Alex and Patrick on the topics that move HOT BOYS CRY forward the most right now.

You are an extension of their desk — and at the same time the independent owner of your own projects.

One week you might analyse our e-commerce performance and find a growth opportunity.

The next you could coordinate a product launch, fix an operational process, or prepare an analysis for our investors.

Your job is not to execute tasks. It is to bring structure to ambiguity, solve problems independently, and build the systems HOT BOYS CRY needs for its next stage.

You will not cover everything listed below. Together with the founders you will focus on the areas where you have the most leverage and that mix will change as we grow.

Growth & E-Commerce

You work alongside Patrick on our growth engine and commercial performance.

• Analyse Shopify, marketing and customer data and turn it into clear recommendations
• Build and own KPI dashboards and recurring reporting
• Identify opportunities across conversion, retention, AOV and customer acquisition
• Support CRM and lifecycle marketing initiatives
• Build and run our influencer programme.

Identify and brief creators who actually fit the brand, negotiate deals, track performance and cost per acquisition, and turn one-off collaborations into long-term partnerships

• Evaluate campaigns, drops and growth experiments and recommend now hypothesis to test
• Operations

You help turn a fast-moving startup into a scalable organisation.

• Coordinate cross-functional projects and product launches
• Improve internal processes and workflows
• Support production and supplier coordination
• Structure customer service and operational processes
• Build checklists, systems and documentation
• Follow up on priorities and make sure important projects actually get finished
• Community & Events

The community is at the centre of HOT BOYS CRY.

You’ll help us scale it without losing what makes it special.

• Support and expand our CRY Sessions and local communities
• Help our Cry Captains succeed across multiple cities
• Own the operational side of events, venues, partners and logistics
• Evaluate and implement community tools, event platforms and member systems
• Use AI and automation to scale operations while keeping the human experience
• Build dashboards around attendance, engagement, retention and community growth
• Turn successful experiments into repeatable playbooks
• Strategy & Founder’s Office

Work directly on questions that shape the future of HOT BOYS CRY.

• Conduct market, competitor and business model analyses
• Prepare strategic decision-making documents
• Support financial planning, forecasting and business cases
• Prepare investor updates and reporting
• Research new markets, partnerships and growth opportunities
• Turn founder ideas into structured projects and execution plans
• Your Growth Plan

This role is the entry point, not the destination.

• First 3 months: you learn the business from the inside, take over recurring reporting and own your first project end to end.
• 6 months: the founders can hand you an ambiguous problem and stop thinking about it.
• 12-18 months: you own a meaningful part of the business rather than supporting it — growth, operations, a new market, or a function we build together.

For the right person this becomes a leadership role.

• What makes this role special is that…
• you sit at the control centre of a fast-growing consumer brand: not in a staff function, but where the decisions are actually made.
• you get an unusually steep learning curve: few roles give you this much insight into real company building in this little time.
• you work directly with the founders and our investors: short decision paths and real room to shape things.
• you build things that outlast you: the processes and systems you write will still be running when the team is five times the size.
• Who We’re Looking For

We care less about the perfect CV and more about how you think and operate.

• Experience: 1–5 years in a fast-paced startup, consulting, VC/PE, investment banking, venture building or a similar demanding environment.

A consulting or startup background is preferred, but it is not a knock-out criterion, the combination of sharp thinking, speed and execution matters more.

• Analytical strength: you are comfortable with numbers, build your own models, and translate complexity into clear recommendations.
• Structure: you are extremely structured without needing everything around you to already be structured.
• Ownership: you take things over instead of waiting for instructions, and you are comfortable deciding with incomplete information.
• Speed: you deliver fast and at high quality, including on tasks that only came up this morning.
• Hands-on mentality: you move easly between a financial model, a launch checklist, an investor deck and a supplier call, no task is "too small".
• Communication: strong written and verbal communication, whether with the team, an agency or an investor.
• Prioritisation: you know how to choose when ten things all look important at once.
• AI-native: you are curious about AI and use modern tools to work faster and smarter.
• Languages: fluent English; German is a strong advantage.
• Location: you live in Munich (or are willing to relocate). Berlin is possible.

You don't need experience in fashion.

You don't need experience in mental health or community building.

You do need to be genuinely interested in what HOT BOYS CRY is trying to build.

What Success Looks Like

After 12 months, you will have helped us

• Make better decisions through better data
• Build scalable operational processes
• Execute launches and projects reliably
• Reduce unnecessary founder involvement in day-to-day operations
• Identify and implement new growth opportunities
• Build the organizational foundation for the next stage of HOT BOYS CRY

What We Offer

• Be part of a success story from the start: we want to build the global platform for modern masculinity and you are in from the beginning, with the chance to take real responsibility and shape that vision.
• Direct access to the founders: you work side by side with Alex and Patrick and see first-hand how decisions get made, structures get built and strategy gets executed.
• Compensation: a competitive salary with long-term development perspective.
• Modern setup: a Mac Book, the AI tools you want to work with, and everything else you need to be productive.
• Product & community: a generous HOT BOYS CRY wardrobe and access to CRY Sessions and community events.
• Flexibility: trust-based working hours and the flexibility to work remotely when it makes sense.
• #J-18808-Ljbffr