Product Marketing Manager Supplier Solutions

Product Marketing Manager Supplier Solutions (all genders)

Pay Competitive

Location: Cologne/Mid-

Employment type: Full-Time

Job Description

• Req#: 17054

HRS AS A COMPANY

HRS is reinventing the way businesses and governments work, stay and pay in today’s dynamic global marketplace. HRS’ advanced platform technology is extending its reach beyond hospitality to meetings, office space management, payment efficiency and crisis recovery.

Beyond cost savings in the global post-pandemic economy, HRS clients gain from an unrivaled focus on essential aspects including safety, security and satisfaction.

HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets, and its groundbreaking Crew & Passengers Solution, which leverages automation to elevate experiences for air and rail operations.

Founded in 1972, HRS works with 35 percent of the global Fortune 500, as well as the world’s leading hotel chains, regional hospitality groups and payment providers.

POSITION

As Product Marketing Manager (all genders) at HRS, you are in charge of developing the positioning, messaging, competitive differentiation and drive usage of the HRS solutions and enable sales and marketing teams to ensure alignment to generate and close opportunities.

CHALLENGE

• Leading the development of the value proposition and buyer persona of HRS’ supplier-facing solutions; cascading to all touchpoints and stakeholders to ensure a unified product positioning globally.
• Understanding the industry market trends, business drivers, customer behavior and how the HRS solutions can address customer challenges.
• Be responsible for the product advocacy by leading product launches and partnering with product teams, driving deeper engagement with product through educational content.
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs.
• Use product analytics and data to understand the business and our customers.
• Use partner & customer feedback & insights to inform & influence product development.
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.
• Ensure commercial enablement via creation and execution of strategies to increase knowledge of your product and competition, ensure understanding of the value of the product and equip commercial teams with collateral to engage with prospects.
• Establish an ongoing feedback loop to ensure the enablement needs of the commercial teams are regularly monitored, prioritized, and acted upon.
• Overseeing content strategy for specific business segments; be responsible for the accurate and punchy representation of our products in all demand generation assets like case studies, whitepapers, videos, demos, newsletters, etc.
• Drive adoption of the Green Stay initiative among HRS Hotel portfolio.
• Be the product evangelist for relevant industry events, deciding on the theme, and the content presented, making sure that the assets appropriately fit target audience and market.
• Gain insight into customer use of current products, untapped opportunities and buyer personas. Measure and optimize the buyer journey as it relates to product feature adoption and usage.
• Communicate the value of new products and services to the sales and marketing teams.
• Working closely with the campaign specialists to execute, measure and optimize campaigns; demonstrating the impact of marketing activities on business objectives.
• Speak and present both internally and externally to promote the story of our product.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH…

• Previous working experience as a Product Marketing Manager for 3-5 years
• MA in Marketing, Communications or similar relevant field
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills
• Creative thinker with a vision
• Attention to details
• Experienced in Product Marketing, Content Marketing, Copy Writing and Multi-Channel Marketing
• Research & Analytical Skills
• Corporate Sustainability
• Strong Communication Skills
• Ability to connect with stakeholders and customers

PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

LOCATION, MOBILITY, INCENTIVE

The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.

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