(Senior) Product Manager (all genders)

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BUSINESS UNIT

The HRS Business Travel Club (BTC) is the business unit behind the transformation of HRS.de and HOTEL.DE, evolving them into more than just hotel booking platforms. BTC provides exclusive services to individual business travelers and SMEs, redefining the travel experience, enhancing loyalty, driving growth, and ensuring long-term profitability.

By strengthening the brand-customer relationship and unlocking new opportunities through optimized supplier management, BTC plays a key role in HRS’s DACH market strategy. The unit focuses on disrupting the traditional hotel and workplace supply chain, merging e-commerce with a next-generation business travel experience.

POSITION

As a (Senior) Product Manager for Engagement & Retention, your mission is to drive user activity, loyalty, and lifetime value across BTC’s digital products—helping position HRS as a leader in the evolving business travel space.

You’ll lead a cross-functional team focused on activating, engaging, and retaining users across our platforms (HRS.de, HRS.com, and HOTEL.de), ensuring our products are not just visited but continuously used and loved.

Operating at the intersection of product, design, engineering, data, CRM, and marketing, you’ll blend creativity with analytics to craft compelling, data-driven experiences that keep users coming back. Your impact will be felt at every stage of the customer journey.

CHALLENGE

• Own and evolve the product strategy and roadmap for user engagement and retention across web and mobile.
• Partner with CRM, data, design, and engineering to ideate, build, and scale impactful opportunities.
• Use data to understand user behavior, identify friction points, and uncover retention drivers.
• Design and optimize user journeys, onboarding flows, campaigns, and touchpoints to boost engagement and reduce churn.
• Leverage Braze to deliver personalized lifecycle messaging across channels (on-site, app, email, push).
• Work with our recommendation engine to tailor experiences and content based on user behavior and preferences.
• Champion a test-and-learn culture—drive A/B testing and rapid experimentation to validate ideas and maximize performance.
• Align product efforts closely with marketing strategies to ensure consistent and compelling user experiences.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH…

• Proven experience in product management, focusing on user engagement, retention, or growth—ideally in a fast-paced digital environment.
• Strong analytical skills—confident working with data to extract insights, define success metrics, and measure impact.
• Hands-on experience with CRM platforms, particularly Braze, is a plus.
• Familiarity with recommendation engines or personalization platforms, and how they can enhance user experience and performance.
• A customer-first mindset, combined with sharp product instincts and execution skills.
• Experience driving cross-functional teams and coordinating multiple stakeholders toward a shared goal.
• Excellent communication and stakeholder management skills, both verbal and written.
• Passion for user behavior, experimentation, and agile product development. Fluent in German and English, verbally and written.

PERSPECTIVE

Access to a global network of a united and mutually responsible “Tribe of Intrapreneurs” dedicated to renewing the travel industry and reinventing how businesses stay, work, and pay.

Our entrepreneurial environment of full ownership and execution focus offers a platform to contribute to a greater mission while growing personally and professionally. You will learn from a culture of retrospectives and continuous improvement, actively contributing to making business life better, smarter, and more sustainable.

LOCATION, MOBILITY, INCENTIVE

The attractive remuneration is in line with the market and includes a fixed monthly salary, necessary work equipment, mobility, and an annual or multi-year bonus.

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