Auf einen Blick
- Aufgaben: Lead brand, digital marketing, PR, and media planning for BOSS and HUGO.
- Arbeitgeber: Join HUGO BOSS, a global leader in premium tech-driven fashion.
- Mitarbeitervorteile: Enjoy hybrid work, exclusive discounts, gym access, and a vibrant workplace culture.
- Warum dieser Job: Shape the future of fashion with creativity and innovation in a diverse team.
- Gewünschte Qualifikationen: Strong business acumen, project management skills, and fluency in German and English required.
- Andere Informationen: Embrace sustainability and inclusivity in a dynamic work environment.
Das voraussichtliche Gehalt liegt zwischen 72000 - 108000 € pro Jahr.
Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!
At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity – because only when we break new ground together can we create something unique. Become part of our team of more than 19,000 employees worldwide and shape your future at HUGO BOSS!
We are looking for a Vice President Marketing (f/m/d) to start on April 1, 2025 , who supports our Marketing Central Hub team in inspiring customers for our BOSS and HUGO brands with passion and expertise.
HUGO BOSS offers you an international environment where team spirit and respect are integral. Here, you can express your personality, ideas, and creativity, and we support your individual development.
What you can expect:
- Responsibility for brand , digital marketing , PR , and media planning activities in the Central and Eastern Hub, with a focus on above-the-line and trade marketing
- Development of communication strategies for BOSS and HUGO according to global guidelines, differentiated by menswear and womenswear
- Building and leading teams in brand marketing, digital marketing, and PR to support commercial goals
- Creation of digital content for e-commerce partners and wholesale partners
- Maintaining a strong network in the creative and fashion industry
- Planning an annual marketing calendar and a three-year plan for budgeting
- Development of local activations based on CRM data for direct operated stores, outlets, and franchise partners
Your profile:
- With strong business acumen , you have a solid understanding of business metrics and marketing tools
- Proven project management skills are part of your professional toolkit
- Networking is one of your strengths, both within and outside the company
- Leadership is demonstrated through your experience in a matrix organization
- Culturally aware and adaptable , you thrive in diverse environments
- A confident and professional demeanor enhances your strong negotiation skills
- Creativity and problem-solving are key strengths you bring to the table
- Fluent German and English skills
Your benefits:
- Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model „Threedom of work“ is as individual as your personal needs.
- Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
- Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
- Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
- High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
- As a fashion company, we value good taste in everything – including food. Welcome to our own restaurant and café, Times.
We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person’s authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.
Do you feel it’s time for a new challenge at HUGO BOSS? If so, we look forward to telling you all about this job opportunity in a personal conversation.#J-18808-Ljbffr
VICE PRESIDENT MARKETING (f/m/d) Arbeitgeber: Hugo Boss

Kontaktperson:
Hugo Boss HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: VICE PRESIDENT MARKETING (f/m/d)
✨Tip Number 1
Familiarize yourself with HUGO BOSS's brand identity and values. Understanding their commitment to sustainability and innovation will help you align your vision with theirs during discussions.
✨Tip Number 2
Network within the fashion and marketing industry, especially with professionals who have experience in premium brands. Building connections can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and experiences in a matrix organization. Highlight specific examples where you've successfully led diverse teams and driven marketing initiatives.
✨Tip Number 4
Stay updated on current trends in digital marketing and e-commerce. Being able to speak knowledgeably about innovative strategies will demonstrate your expertise and passion for the role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: VICE PRESIDENT MARKETING (f/m/d)
Tipps für deine Bewerbung 🫡
Understand the Company Culture: Familiarize yourself with HUGO BOSS's vision and values. Highlight how your personal values align with their commitment to sustainability, innovation, and inclusivity in your application.
Tailor Your CV: Customize your CV to emphasize your experience in brand marketing, digital marketing, and PR. Showcase your project management skills and any relevant metrics that demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for fashion and your understanding of the industry. Discuss your leadership experience in matrix organizations and how you can contribute to HUGO BOSS's goals.
Showcase Your Creativity: Include examples of innovative marketing strategies or campaigns you've led. This could be through case studies or specific achievements that demonstrate your problem-solving abilities and creativity.
Wie du dich auf ein Vorstellungsgespräch bei Hugo Boss vorbereitest
✨Show Your Passion for Fashion
Make sure to express your genuine love for fashion during the interview. Share specific examples of how you've engaged with the industry, whether through previous roles or personal projects, to demonstrate your commitment and enthusiasm.
✨Highlight Your Leadership Experience
Discuss your experience in leading teams, especially in a matrix organization. Provide concrete examples of how you've successfully managed diverse teams and driven marketing initiatives that align with commercial goals.
✨Demonstrate Your Strategic Thinking
Be prepared to talk about your approach to developing communication strategies and marketing plans. Discuss how you utilize business metrics and CRM data to inform your decisions and create effective local activations.
✨Network and Build Relationships
Emphasize your networking skills and how you've built strong relationships within the creative and fashion industry. Share instances where these connections have led to successful collaborations or opportunities in your past roles.