Auf einen Blick
- Aufgaben: Lead GARDENA's communication strategy and drive creative campaigns for international launches.
- Arbeitgeber: Join Husqvarna Group, the world's largest outdoor power products producer with a unique team culture.
- Mitarbeitervorteile: Enjoy a hybrid work environment, career development opportunities, and a supportive team atmosphere.
- Warum dieser Job: Be part of an innovative company that values creativity and offers a dynamic work experience.
- Gewünschte Qualifikationen: Experience in brand communication, marketing, and strong strategic thinking required; fluency in English essential.
- Andere Informationen: Applications are accepted continuously; join us to shape the future of our premium brands!
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
Brand Communication Manager Hybrid Ulm Almere Vollzeit Heute ausgeschrieben R-11799 Strong brands. Innovative products. And a unique team! This is the Husqvarna Group, the world’s largest producer of outdoor power products for forestry, lawn and garden, and construction. Join us and use your creative ideas and enthusiasm to further advance our premium brands such as Husqvarna and Gardena. In exchange we will offer you the exceptional opportunity to develop our product portfolio, our company and, above all, your career. Discover the Husqvarna Group, achieve great results and experience a promising future. For our lead brand GARDENA, we are looking for a Brand Communication Manager who will further develop our communication strategy, translate it into creative terms and actively drive it forward. Requirements: Applicants must have several years of experience with proven success in the area of communication strategy in a central marketing function. Brand Communication Manager What you will be doing: Develop strong GARDENA communication strategies for our international key launches incl. creative concept and story flow for the related campaigns Development of GARDENA content strategies and messaging for the entire funnel in coordination with our regions Project management of classic and digital advertising campaigns: Briefings, strategic evaluation of creative concepts, agency management, support for photo and film productions Measurable increase in sales and customer lifetime value through permanent optimization of brand assets Monitoring and evaluation of concepts and campaigns through market research What you need for this position: Successfully completed studies with a focus on marketing or media or communication design or social media Strong strategic background and experience in brand communication in central, strategic marketing for a strong brand Experience with various relevant market research methods Experience in the development of strategic creative concepts Very good knowledge of MS Office Fluency in English, other foreign languages such as German, French or Spanish desirable Conceptual and pragmatic thinking Strong presentation skills The future: Experience a dynamic and challenging environment. Bring your enthusiasm for innovation to a company that is simply different. And which – in addition to an open, team-oriented atmosphere – also has a lot to offer you in terms of your career! Last date to apply: We are continuously accepting applications Husqvarna Group Hans-Lorenser-Straße 40 89079 Ulm
Brand Communication Manager (w/m/d) Arbeitgeber: Husqvarna Group
Kontaktperson:
Husqvarna Group HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Brand Communication Manager (w/m/d)
✨Tip Nummer 1
Nutze dein Netzwerk! Sprich mit Leuten, die bereits in der Branche oder sogar bei Husqvarna arbeiten. Sie können dir wertvolle Einblicke geben und möglicherweise sogar eine Empfehlung aussprechen.
✨Tip Nummer 2
Informiere dich über die neuesten Trends im Bereich Markenkommunikation. Zeige in Gesprächen, dass du auf dem Laufenden bist und innovative Ideen hast, die du in die Kommunikation von GARDENA einbringen kannst.
✨Tip Nummer 3
Bereite dich darauf vor, konkrete Beispiele für erfolgreiche Kommunikationsstrategien zu präsentieren, die du in der Vergangenheit umgesetzt hast. Dies zeigt deine Erfahrung und deinen Erfolg in diesem Bereich.
✨Tip Nummer 4
Sei bereit, deine kreativen Konzepte und Ideen während des Vorstellungsgesprächs zu diskutieren. Überlege dir, wie du die Markenbotschaft von GARDENA weiterentwickeln würdest und präsentiere dies selbstbewusst.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Brand Communication Manager (w/m/d)
Tipps für deine Bewerbung 🫡
Research the Company: Begin by researching the Husqvarna Group and its brand GARDENA. Understand their values, products, and recent campaigns to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your experience in communication strategy and project management. Provide specific examples of successful campaigns you've managed and how they contributed to brand growth.
Showcase Your Skills: Make sure to highlight your strategic thinking, creativity, and presentation skills. Mention any relevant market research methods you are familiar with and how you've applied them in past roles.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your enthusiasm for the role and the company. Discuss how your background aligns with the requirements and how you can contribute to the GARDENA brand.
Wie du dich auf ein Vorstellungsgespräch bei Husqvarna Group vorbereitest
✨Showcase Your Strategic Thinking
As a Brand Communication Manager, you'll need to demonstrate your ability to develop and implement effective communication strategies. Prepare examples from your past experiences where you successfully created and executed a communication plan that led to measurable results.
✨Highlight Your Creative Concepts
Be ready to discuss your experience in developing creative concepts for campaigns. Bring along any relevant portfolio pieces or case studies that showcase your innovative ideas and how they contributed to brand success.
✨Demonstrate Project Management Skills
Since the role involves managing various advertising campaigns, be prepared to talk about your project management experience. Discuss how you handle briefings, agency management, and the evaluation of creative concepts to ensure successful campaign execution.
✨Prepare for Market Research Discussions
Understanding market research methods is crucial for this position. Be ready to explain how you've utilized market research in your previous roles to inform your communication strategies and optimize brand assets.