Full - Time / Berlin Senior Social Media Manager (all genders)

On the Run: adidas Berlin Marathon 2025 Campaign

Senior Social Media Manager (all genders)

Please note: While we don’t yet have a confirmed start date for this position, we are proactively collecting interest from strong candidates. As a result, our interview steps will be more spread out, and the overall hiring process might take longer than usual. We appreciate your patience and interest in joining our team!

As a Senior Social Media Manager, you’re not just managing accounts—you’re shaping culture. At HY.AM, we’re all about crafting social-first strategies and content that move people and build brands. You’ll lead the charge, overseeing the development, management, and optimisation of social media strategies, campaigns, and content for our clients. You’ll create audience-specific, social-first content while managing content planning and publishing. You will work closely with internal teams and clients, offering strategic guidance and ensuring the seamless execution of content and campaigns that bring our clients’ brands to life across Instagram, TikTok, YouTube, and beyond, driving growth and engagement. This is your chance to work at the pulse of what’s happening now and what’s coming next, collaborating with a team that thrives on ideas, execution, and a touch of audacity.

Key Responsibilities

• Build and optimise social media strategies for clients’ most relevant platforms, focusing on Gen Z and young Millennials.
• Develop fresh, social-first concepts and formats that are culturally relevant and aligned with client goals.
• Define key objectives, success metrics, and content pillars tailored to each client’s brand.
• Stay ahead of platform trends, delivering insights that spark bold moves and keep brands culturally plugged in.
• Craft trend reports that provide a pulse on what’s happening and actionable ideas for what’s next.

Content Planning & Publishing

• Oversee the creation and management of content calendars, ensuring a consistent and strategic publishing schedule that aligns with the right tone.
• Plan, coordinate, and execute content publishing with a strategic eye, ensuring it meets platform-specific requirements and resonates with the target audience.

Social Media Management

• Collaborate with account managers and social media teams to design and execute content and campaigns that leave a lasting impression.
• Keep content and campaigns fresh and impactful with consistent feedback and performance optimisations.

Reporting & Client Relations

• Prepare reports that don’t just crunch numbers but tell a story—key KPIs, creative wins, and actionable next steps.
• Act as the go-to client contact for day-to-day social media operations, providing strategic guidance and aligning on content approvals.
• Deliver strategies, concepts, and briefings with style and substance, using tools like Google Suite.

YOU

Experience & Expertise

• 5+ years of experience in social media, content planning, and influencer marketing.
• Deep knowledge of platforms like Instagram, TikTok, and YouTube, with a knack for engaging Gen Z and Millennials.
• An instinct for what’s trending and what’s timeless in digital content.
• Familiarity with key performance metrics and emerging social media trends.
• German language proficiency at C1 level or above is required to effectively collaborate with clients, partners, and audiences in the DACH region.

Skills & Attributes

• Creative & Collaborative: A self-driven individual with a strong sense of design and visual storytelling who brings innovative ideas to strengthen clients’ presence.
• Organised & Results-Oriented: Strategic, goal-oriented, and able to manage multiple campaigns simultaneously with a hands‑on approach.
• Communication Savvy: Exceptional communication skills, both written and verbal, with a talent for combining text and visuals.
• Fast & Reliable: Efficient and detail-oriented, delivering high-quality results on time.

This role is perfect for someone who thrives in a dynamic, fast‑paced environment and is driven by a passion for crafting innovative social media strategies that resonate with audiences and shape cultural trends.

What we offer

At HY.AM, we don’t just create brands and campaigns—we create a place where creativity thrives. Here’s what’s waiting for you:

• Room to Create: A dynamic environment full of challenges, where your ideas can shine. Experiment, push boundaries, and bring fresh perspectives to life as you help shape brands and campaigns that move people and culture.
• A Team That Gets It: Join a youthful, diverse team that values collaboration, embraces flat hierarchies, and makes decisions fast.
• Big Names, Big Projects: Work with iconic brands like Hugo Boss, Adidas, and Goldwell on global campaigns that set trends and turn heads.
• Growth on Your Terms: From self‑directed learning time and access to top industry resources to conferences and workshops—we’ve got the tools to help you level up your game.
• Work Your Way: A hybrid setup that combines home office flexibility (we’ve got you covered with the gear you need) and an inspiring studio in the heart of Mitte, Berlin.
• Perks That Matter: Employee bonuses, a yearly BVG ticket, Urban Sports Club membership, and a dedicated learning budget to fuel your passions—because we care about more than just your work.
• Beyond the Office: From annual European off‑site trips to team dinners and creative hangouts, we make sure work feels just as exciting as the ideas we bring to life.
• All the Extras You Love: Free merch, team activities, and more—you’ll feel the HY.AM spirit every day.

Did we capture your interest?

Since you have read so far, we did, so please fill out our application form.

\“All that matters is that you are making something you love, to the best of your ability, here and now.\“ – Rick Rubin