Hyatt Hotels Corporation seeks an enthusiastic CRM Global Strategy Manager to join the Global CRM team.
The Role Responsible for driving cross‑channel CRM lifecycle and campaign strategy, including defining audience, journey design, personalization and testing approaches to drive revenue, customer engagement and loyalty.
Serving as a subject‑matter expert on our CRM channels, partnering closely with marketing stakeholders and collaborating with Marketing Operations, MarTech, Product, and Analytics teams to bring strategies to life.
Design cross‑channel CRM campaign strategies for marketing initiatives aligned to business objectives—crafting audiences, journey maps, messaging direction and testing plans.
Define and evolve end‑to‑end lifecycle strategies to drive engagement, retention and revenue across key member moments.
Translate CRM strategies into clear, actionable briefs and documentation to enable seamless execution by Marketing Operations teams.
Identify testing strategies and hypotheses aligned to business objectives, in partnership with analytics teams who execute and evaluate results.
Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations.
Collaborate cross‑functionally with Product, MarTech and Operations teams to onboard new CRM capabilities.
Elevate industry trends, emerging technologies and best practices to improve program strategy, effectiveness and consumer experience.
Benefits
Annual allotment of free hotel stays at Hyatt hotels globally.
Work‑life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on‑site fitness center.
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption.
Paid Time Off, Medical, Dental, Vision, 401(k) with company match.
Qualifications Experience Required:
5-7 years of experience in CRM or digital marketing strategy (email, push, direct messaging) at an agency, consultancy or in‑house marketing team.
Strong strategic thinking and ability to connect CRM to business outcomes.
Understanding of personalization, segmentation and testing frameworks.
Collaborative and organized;
demonstrated ability towork cross‑functionally and manage multiple projects.
Excellent stakeholder management, presentation and communication skills.
Experience Preferred:
Bachelor’s degree or higher in business management, marketing or a related field.
Experience in hospitality, travel or loyalty.
Experience in lifecycle marketing and customer journey design.
Familiarity with CRM tools (knowledge of Braze is a plus).
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
The salary range for this position is $100,000 to $115,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
#J-18808-Ljbffr
Manager, Global Crm Strategy - $100,000 - $115,000 A Year in Kloten Arbeitgeber: Hyatt Hotels Corporation
Das Andaz Munich Schwabinger Tor ist ein hervorragender Arbeitgeber, der ein positives Arbeitsklima und ein herzliches Miteinander fördert. Mit flexiblen Arbeitszeiten, umfangreichen Entwicklungsmöglichkeiten und einem einzigartigen Teamgeist bietet das Hotel nicht nur eine abwechslungsreiche Tätigkeit, sondern auch die Chance, in einem dynamischen Umfeld zu wachsen und sich kreativ einzubringen. Zudem profitieren Mitarbeiter von attraktiven Vergünstigungen wie kostenfreien Übernachtungen weltweit und einer zentralen Lage mit optimaler Verkehrsanbindung.
