HYROX Nutrition Activation Manager (m/f/d) in Hamburg

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting millions of athletes every season. We are building the premier global fitness racing brand, empowering people of all backgrounds to train and compete together.

As HYROX Nutrition Activation Manager (m/f/d), you will be the driving force behind bringing our sports nutrition category to life directly on the global race floor! You will lead the charge in planning and executing high-energy event activations, immersive sampling setups, and live consumer touchpoints that fuel our athletes and captivate thousands of spectators worldwide. If you thrive in fast-paced event environments, love building unforgettable brand experiences, and want to own our global field activation strategy, this is your arena!

YOUR KEY RESPONSIBILITIES

Event Activation & On-Site Execution

Plan, direct, and execute all HYROX Nutrition category activations, store setups, and sampling stations across key regional markets, prioritizing European events as the foundation for broader international expansion. Manage end-to-end event logistics for the nutrition brand, including inventory, booth infrastructure, branding assets, and supplier coordination. Lead on-site staff during event weekends to ensure high-energy execution, perfect brand presence, and excellent customer engagement.

Sampling & Engagement Strategy

Develop and optimize targeted sampling strategies to maximize product trial, consumer education, and conversion among athletes and spectators. Create interactive, high-impact activation concepts that drive product sales, social media buzz, and direct-to-consumer (D2C) lead generation during events. Coordinate on-site influencer and ambassador activations in close alignment with the HYROX Nutrition Marketing Manager and wider marketing team.

Stakeholder & Partner Coordination

Serve as the main point of contact on-site for external brand partners and sponsors participating in HYROX Nutrition event activations. Work in close cross-functional collaboration with internal departments (Direct Sales, Operations, Partnerships) to ensure smooth event delivery. Coordinate with venue teams and local suppliers to meet safety, layout, and operational requirements.

Budget & Process Management

Manage, track, and optimize the allocated activation budget for all event-related nutrition initiatives. Streamline event preparation workflows, tools, and timelines using project management platforms (e.g., Monday.com ). Evaluate post-event performance through KPI tracking (sampling volume, sales conversion, lead capture) to continuously refine future event setups.

YOUR PROFILE

Experience

3+ years of hands-on experience in event marketing, experiential marketing, or field activation, ideally within Sports Nutrition, FMCG, Fitness, or Lifestyle brands.

Event & Onsite Expertise

Strong track record in planning and executing large-scale live event activations, pop-ups, or trade show setups from concept to tear-down.

Hands-On Leadership

Energetic personality with proven experience leading on-site teams, brand ambassadors, and event personnel in high-tempo event environments.

Logistics & Organization

Process-driven with strong operational skills; experienced in managing project workflows (e.g., Monday.com ) and managing event budgets.

Flexibility & Travel

High flexibility and readiness to travel frequently for weekend event execution across key markets.

Languages

Business-fluent English skills (written and spoken) are required; German or additional languages are a plus.

WHAT WE OFFER

The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.

Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.

A motivated, international team with a genuine passion for sports and events.

A healthy work-life balance thanks to flexible, trust-based working hours.

A modern office in a top location – right in Hamburg Altona with excellent transport connections.

28 vacation days to recharge and reset.

A Wellpass membership and discounted lunch options in-house.

Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us.

Employee discounts in our HYROX stores.

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.