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- Aufgaben: Join our team as a Marketing Specialist and drive innovative advertising campaigns.
- Arbeitgeber: Industrial Application Software GmbH is a forward-thinking company shaping the future of technology.
- Mitarbeitervorteile: Enjoy personalized training, competitive salary, and exciting projects in a dynamic environment.
- Warum dieser Job: Be part of a collaborative team that values creativity and offers opportunities for growth.
- GewĂĽnschte Qualifikationen: 5+ years in PR and marketing with strong communication skills and B2B tech knowledge required.
- Andere Informationen: We're excited to welcome you to our committed team—apply now!
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
We are looking for you as soon as possible in full-time and are looking forward to your application.
As Marketing Specialist m/f/d at Industrial Application Software GmbH you are a real all-rounder in our team and your area of responsibility. With your knowledge, you make the future of companies a bit smarter every day.
Aufgaben
- Work with marketing manager to develop and implement comprehensive advertising campaigns and strategies (online and off-line)
- Plan and support promotional events and contests
- Cultivate cross-marketing partnerships with other businesses
- Produce and share content on social media
- Optimize websites for search engines
- Analyze web traffic data
- Conduct customer surveys to gain a better understanding of market groups
- Coordinate with the organizational teams for the development and standardization of digital assets belonging to the company
- Monitor the performance of the digital assets and provide recommendations for performance improvement
- Research digital trends and marketing technology tools that align with digital marketing strategies, and provide implementation suggestions
- Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives
- Assist in the formulation of strategies to build a lasting digital connection with our worldwide offices
- Oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns
- Identify trends and insights
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.)
- Actively help shape our tone of voice, delivering captivating brand and product messaging to our target audiences
- Partner with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technology
- Take charge of our PR strategy, liaising with external partners and agencies across the globe
- Coordinate and prep executive attendance at conferences and events, including speaking opportunities
- Take charge of our social media accounts; collaborate in creating fresh and compelling copy for other marketing channels
Qualifikation
- Excellent communication and interpersonal skills
- Solid knowledge of B2B technology, international trade, software, and ERP
- 5+ years of PR or executive communications experience
- Well-versed in writing for multiple digital formats—emails, articles, blog posts, social media updates, sales collateral, infographics, and others
- 5+ years of PR & marketing experience
Benefits
- You can expect individual induction and training in our dynamic working environment and in our software caniasERP
- We offer you design and development opportunities in a globally active company
- You can expect a performance-related salary
- We offer you interesting projects and quick assumption of responsibility
- Open communication and short decision-making processes characterize the daily routine
- A committed and cooperative team is looking forward to you
Interested?
Then send us your application documents with the earliest possible starting date and your salary expectations.
If you have any questions in advance, please do not hesitate to contact us. We look forward to hearing from you!
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Marketing Specialist Arbeitgeber: IAS - Industrial Application Software
Kontaktperson:
IAS - Industrial Application Software HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Marketing Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and B2B technology. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Engage with our social media channels before applying. By understanding our tone of voice and current campaigns, you can tailor your approach and show that you're already aligned with our brand.
✨Tip Number 3
Network with professionals in the marketing field, especially those who have experience in PR and executive communications. They can provide insights and potentially refer you to opportunities within our company.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've managed. Highlighting your hands-on experience will set you apart and showcase your ability to contribute to our team.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Marketing Specialist
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Specialist position. Understand the key responsibilities and qualifications required, so you can tailor your application accordingly.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing, PR, and digital communications. Make sure to include specific examples of campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention how your skills align with their needs and express your enthusiasm for contributing to their team.
Highlight Digital Skills: Since the role emphasizes digital marketing, be sure to highlight your experience with social media management, SEO optimization, and content creation. Provide examples of how you've successfully used these skills in past roles.
Wie du dich auf ein Vorstellungsgespräch bei IAS - Industrial Application Software vorbereitest
✨Showcase Your Communication Skills
As a Marketing Specialist, excellent communication is key. Be prepared to discuss how you've effectively communicated in past roles, whether through PR campaigns or social media content. Use specific examples to illustrate your points.
✨Demonstrate Your Knowledge of B2B Technology
Since the role requires solid knowledge of B2B technology and software, make sure to highlight your experience in these areas. Discuss any relevant projects or campaigns you've worked on that involved technology or ERP systems.
✨Prepare for Digital Marketing Discussions
The job involves overseeing online marketing strategies and analyzing web traffic data. Be ready to talk about your experience with digital marketing campaigns, SEO optimization, and any tools you’ve used to track performance metrics.
✨Emphasize Your Team Collaboration Skills
Collaboration with internal stakeholders is crucial for this position. Share examples of how you've successfully worked with teams in the past to align marketing strategies with business objectives, and how you can contribute to a cooperative team environment.
