Senior Manager (m/w/d) Marketing & Sales

Senior Manager (m/w/d) Marketing & Sales

We are looking for a Head of Marketing & Sales International for our two universities located in Berlin and Mannheim.

The University of Applied Sciences for Management (HdWM) is a state-recognized private university in the heart of Mannheim accredited by the German Council of Science. Since 2011, HdWM has been offering practice-oriented German and English-language bachelor\’s and master\’s degree programs in the fields of management, business psychology and social work. In order to provide students with practical and international experience, HdWM maintains a broad network of companies and universities and is strategically internationally oriented. The HdWM is a member of the Stifterverband für die Deutsche Wissenschaft.

The IB University of Applied Sciences is a private, state-recognized university based in Berlin with further study centers in Hamburg, Cologne, Munich, and Stuttgart. With its degree programs and its high diversity in its target groups, it is one of the up-and-coming private universities in Germany: It creates unique courses of study in the health and social sciences that can be studied full-time as well as part-time.

The universities are looking for a Senior Manager (m/f/d) as Head of Marketing & Sales full-time as soon as possible. Do you feel addressed, and would you like to lead and further develop the universities\‘ Marketing and Sales nationally and internationally with us?

Your tasks:

1. Revenue Growth & Market Expansion: Lead the development and execution of innovative recruitment strategies aimed at maximizing revenue growth through increased student enrollments, particularly in Germany and other Eastern European markets.
2. Domestic Student Recruitment Strategy: Design and implement targeted marketing and recruitment campaigns with a creative, data-driven, and strategic approach to attract domestic students, optimizing conversion at every stage of the recruitment funnel.
3. Lead Generation & Funnel Optimization: Develop high-performing lead generation initiatives to enlarge the recruitment funnel, utilizing both digital and traditional channels. Continuously monitor and refine tactics to improve lead quality and conversion rates.
4. Competition Analysis & Market Intelligence: Conduct ongoing competitive benchmarking and market analysis to identify opportunities and threats. Provide actionable insights to improve positioning, pricing, and program offerings.
5. Go-to-Market Leadership: Lead the go-to-market strategy for new and existing programs, ensuring campaigns are aligned with market demand and institutional objectives.
6. Cross-functional and International Collaboration: Work closely with international recruitment teams and stakeholders to ensure consistent messaging, brand positioning, and to leverage synergies across markets.
7. Sales Strategy & Goal Setting: Define clear, measurable sales goals and monitor performance. Ensure alignment with broader institutional business goals and adjust strategies based on performance analytics.
8. Brand Development & Market Positioning: Position the universities as a leading global player in the fields of Management and Health. Strengthen brand awareness, enhance brand image, and uphold a cohesive corporate identity across domestic and international markets.
9. Marketing Performance Review: Evaluate the effectiveness of marketing campaigns and sales processes to ensure they deliver ROI, enhance brand attractiveness, and achieve set economic targets.

Your profile:

• At least five years of sales leadership experience, preferably in the international education field with proven success in developing and executing the enrollment and revenue growth strategy.
• Completed studies, e.g., in the fields of marketing, business administration, business psychology or comparable degree.
• Very good knowledge of international marketing concepts and measures as well as sales techniques and concepts.
• Proven strategic and conceptual experience in international marketing and sales.
• Excellent proficiency in English (C2 level). German (C1–C2 level) is prerequisite.
• Willingness to travel and desire to work with different teams in different countries.
• Adept at setting clear KPIs and sales targets, and monitoring performance through CRM and analytics platforms.
• Familiarity with tools such as HubSpot, Google Analytics and marketing automation platforms.
• Experience in strengthening brand presence across both digital and offline touchpoints.
• Experience working in or with private universities with strong commercial orientation and an entrepreneurial mindset and comfort with working in fast-changing, growth-oriented environments.

Why join us:

• We pride ourselves on fostering a collaborative, international culture where openness, transparency, and innovation thrive. Here, you will be part of a team that genuinely cares about our work and each other.
• Your growth matters to us. With ample opportunities for individual development, you can sharpen your skills, advance your career, and explore new horizons within a fast-paced and supportive environment.
• Enjoy the flexibility to balance your professional and personal life with our adaptable working hours and remote-friendly options.
• Flexitime and 30 days of vacation with a 5-day week.
• Mobile working possible by arrangement.
• Job ticket.

Is this you? We hope so!

We look forward to receiving your application documents, stating your salary expectations and the earliest possible starting date by xxx by e-mail to Alexandra Golowin at .

Preference will be given to people with disabilities if they are equally qualified.

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