Senior Executive, Digital Channels, Platforms & Performance

JOB DETAILS

The Senior Executive, Digital Channels, Platforms & Performance is responsible for leading the day-to-day delivery, performance and optimisation of digital channels and platforms across the Corporate Affairs division.

The role exists to turn digital strategy into high-quality execution by ensuring websites, social media channels and digital platforms are well run, publishing is disciplined, delivery is joined up, and performance is actively managed and improved over time.

As the core delivery and performance lead within the digital function, the role plays a central part in ensuring digital activity across External Affairs, Marketing & Brand and Internal Communications is reliable, insight-led and aligned to wider divisional priorities.

It also helps embed stronger channel standards, smarter workflows, better social media operations and more efficient, AI-enabled ways of working so that the division can communicate and engage more effectively at scale.

The closing date for applications will be 12pm on Friday the 31st of July.

ABOUT THE ROLE

• Digital Channels & Platform Delivery
• Lead the day-to-day operation and delivery of digital channels and platforms used across Corporate Affairs, including website, social media, publishingtoolsand associated systems within scope.
• Ensure content is published accurately, consistently and on time across relevant digital channels, including websites, socialmediaand other owned digital channels.
• Coordinate digital delivery across External Affairs, Marketing &Brand and Internal Communications priorities, ensuring work is sequenced, aligned and delivered to a high standard.
• Oversee publishing workflows and channel execution across web, social and other owned digital channels so that delivery is reliable, timelyand responsive to business needs.
• Support the effective use of digital tools and platforms across the division, helping ensure good practice, quality and consistency in execution.
• Work closely with colleagues across the division to ensure digital plans are translated into practical delivery.
• Performance, Analytics & Optimisation
• Track and monitor digital performance, usage, engagement and audience behaviour across websites, social media and other digital channels and platforms.
• Produce clear and usable performance reporting to support decision-making , prioritisation and improvement.
• Analyse data and performance trends to identify what is working, where there are gaps and where optimisation is needed.
• Apply performance insight to improve digital effectiveness, user experience, audience engagement, reach and delivery quality over time.
• Support a more disciplined and insight-led approach to digital activity across the division.
• Help ensure performance is not justmeasured, butactively used to improve outcomes.
• Operational Coordination & Standards
• Support the application of digital standards, social media discipline, publishing quality and delivery processes across the division.
• Manage workflows, dependencies and handovers between digital, content, campaigns and internal stakeholders.
• Ensure digital delivery is well organised and that responsibilities, timing and quality expectations are clear.
• Identify and escalate delivery risks, platform issues, workflow bottlenecks or capacity constraints as required.
• Help maintain strong operational discipline across websites, social media channels and digital platforms without slowing pace or responsiveness.
• Contribute to stronger consistency in how digital work is planned, deliveredand reviewed.
• AI‑Enabled Delivery & Continuous Improvement
• Support the implementation of AI-enabled workflows and tools that improve delivery speed, quality, efficiencyand insight.
• Identifypractical opportunities to improve digital operations, templates, socialworkflowsand working practices.
• Contribute to continuous improvement of digital delivery in line with divisional priorities and evolving audience needs.
• Help strengthen the division’s ability to use digital tools and emerging technologies in a practical, responsible and value-adding way.
• Support the development of more efficient and scalable ways of working across digital channels and platforms.

NOTE: This list is not exhaustive but serves to reflect the nature of the duties included in the role.

Given the nature of the organisation and the need to respond to members’ needs on an ongoing basis, the role is subject to change over time.

ABOUT YOU

Qualifications

• Significant experience in digital channel delivery, platform operations, digital performance, digital publishing or a related role within a complex organisational, communications or audience-facing environment.
• Demonstrable experience managing day-to-day websites, social media channels and publishing platforms, ensuring reliable delivery and consistent quality.
• Strong understanding of digital performance measurement, analytics and optimisation across web, social media and other digital channels.
• Experience coordinating digital delivery across multiple internal stakeholders, workstreams and priorities.
• Experience working with digital workflows, publishing discipline, content operations and delivery standards.
• A relevant third-level qualification in digital media, communications, marketing, information systems or a related discipline is desirable, or equivalent professional experience.
• Key Skills
• Strong capability in day-to-day management of digital channels, including website and social media operations.
• Strong digital content delivery and workflow coordination skills.
• Ability to manage publishing discipline, executionqualityand delivery pace across multiple priorities.
• Strong capability in tracking, analysingand interpreting digital performance and engagement metrics across web and social channels.
• Ability to apply insight and learning to improve digital effectiveness, user experience and audience outcomes.
• Strong operational coordination across digital, content and stakeholder teams.
• Understanding of digital standards , governance and quality control processes.
• Ability to identify delivery risks, platform issues and capacity constraints and respond appropriately.
• Practical understanding of AI-enabled tools and workflows that improve digital delivery and efficiency.
• Clear communication of performance insights, issues, recommendations and next steps.
• Ability to work across different content types, channels and teams while maintaining consistency and discipline.
• Personal Characteristics
• Highly delivery-focused, with a strong sense of ownership for digital execution and performance.
• Methodical and well organised, able to manage multiple platforms, deadlines and priorities simultaneously.
• Analytical and improvement-oriented, with a practical approach to optimisation and problem-solving.
• Calm, dependable and responsive in live digital environments with competing demands.
• Collaborative and service-minded, comfortable working across teams and functions in a matrixed environment.
• Curious and open to innovation, particularly in the use of new tools, workflowsand AI-enabled ways of working.
• Committed to quality, consistency, reliabilityand continuous improvement in digital operations.
• Enterprise-minded, with a clear understanding that digital delivery supports wider organisational impact.

Why us?

• Ibec Core Competencies
• Bias towards action
• Collaborative - work together as 'one Ibec'.
• Dynamic - approach initiatives with careful planning, energy, drive, and resilience.
• Decisive - make clear, well-informed decisions.
• Member and Customer Focus
• Agile and Adaptive - embrace change and be adaptive to members' needs and in ambitious situations.
• Creative and Innovative - not afraid of dynamic thinking in finding solutions.
• Curious and Critical Thinking - open minded and proactive in gathering data in developing opinions.
• Drive and Personal Leadership
• Ambitious - driven and can take responsible risks.
• Accountable - committed to highest standards and takes ownership of actions.
• Continuous Improvement - proactive on personal and professional development

Ibec is an equal opportunity, and inclusive employer is committed to providing reasonable accommodations for potential and existing employees with a disability.

• Should you wish to request a reasonable accommodation please email Kenny at
• Kenneth. kelly@ibec. ie

About us

Working in Ibec

Join Ibec and further your career.

Working in Ibec means you are part of an overall effort to deliver on a vision for Ireland to be a balanced, growing and prosperous society.

We look to the workplace of the future with the changing needs of our members as well as our workforce to create a dynamic and exciting working environment.

We hire people from many backgrounds who are highly knowledgeable, engaging, professional and, most importantly, passionate about business.