Senior Marketing & Content Strategist (f/m/x)

Senior Marketing & Content Strategist (f/m/x)

Please note that due to the project demands, for this position we can only consider candidates that are German (and English) fluent.

IBM IX – Experience The Human Factor.

Are you a creative mind who enjoys thinking strategically and developing strong campaigns? As aSenior Marketing & Content Strategist (f/m/x), you are responsible for creating a user‑centered content strategy that strengthens the IBM iX brand and expands our market presence in the DACH region. We are looking for you at our location in Berlin or Düsseldorf for a fixed term of 18 months.

Your tasks

• You develop and manage a user‑centered content strategy that strengthens the IBM iX brand and drives our pipeline and market presence in the DACH region.
• You plan and execute integrated brand and industry campaigns, with a particular focus on content creation, copywriting, and storytelling.
• You create concise and impactful content for various formats and channels, such as thought leadership, sales materials, events, social media, landing pages, and more.
• You translate complex topics around tech and AI transformation into clear and compelling stories for decision‑makers.
• You are responsible for the content of the IBM iX website, including editorial strategy, structure, content quality, and conversion.
• You work closely with colleagues from different departments to ensure consistent storytelling, tone, and brand messaging across all touchpoints.
• You test new content formats, explore trends, and drive the creative evolution of storytelling and content.

Your skills

• You bring several years of experience in developing content strategies, copywriting, and campaigns, ideally in the technology, consulting, or B2B sectors.
• You have a talent for writing concise and impactful texts for various campaign formats. You are familiar with AI‑powered content and research tools and know how to use them creatively.
• You have practical experience with content management systems; ideally, you are a WordPress expert.
• You possess a basic understanding of UX and SEO, as well as conversion‑driven content approaches.
• You combine strategic thinking with creativity, work according to high editorial standards, and use data as the basis for your decisions.
• You speak fluent German (C2 level) and very good English (B2 level).

Professional Growth

We offer various opportunities for personal development through our internal academy and “design yourself” programs, including in‑house coaching and mentoring. You’ll also have full access to all further training opportunities at IBM.

Work‑Life Balance

Our core working hours, 30 days of vacation and hybrid‑work‑model help you live your life more flexible.

Health & Well‑Being

Your well‑being is just as important as your health. That’s why we offer different programs & initiatives to support your physical and mental health.

Team & Culture

It’s our goal for everyone to feel safe, needed and celebrated. Look forward to great team and company events.

Corporate Benefits & Incentives

Enjoy great IBM discounts and internal incentives that appreciate your effort like our “Bring a friend” rewards program.

About Us

In over 60 studios, IBM iX is one of the largest providers of digital experience services in the world. As part of IBM Consulting, IBM’s consulting and services unit, IBM iX is a consultancy, digital agency, design studio and tech company all in one. At the intersection of strategy, design and technology, the teams support organizations, companies and brands in their digital transformation. In German‑speaking countries, experts design digital experiences that put people at the center – based on IBM technologies and in collaboration with leading technology partners such as Adobe, Salesforce and SAP CX.

You feel at home in the world of digital trends and love to drive projects with real impact? Then become part of our IBM iX Team!

IBM iX is a company focused on creating an equal work environment for all. We especially want to encourage all people with their individual diverse backgrounds and perspectives to apply for work at our company.

We look forward to receiving your application with a current CV, work references and, very welcome, a short letter of motivation.

Questions about the job? Please contact your Talent Acquisition Partner:

Isabella Görke
join-ix@ibmix.de

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Business Consulting and Services