Marketing Specialist

Job description

The International Marketing Specialist is part of the Corporate Marketing Team at the Company Head Office. He/She will be responsible for developing and executing marketing strategies for the assigned products in the urogynecology area to ensure our international targets are reached. To make our plans of action influential on the global level, he/she will analyze the market, the competitors, and all the other major dynamics to develop proper campaigns, communications, events and other tools aimed to the target audience.

Responsibilities

• Obtain actionable information to feed marketing strategies. Monitor, analyze, and integrate available data sources on market trends, competitive activities, and customer behaviors.
• Support the development and execute marketing strategies and tactics to support our affiliates and distributors.
• Support the product lifecycle management from launch to maturity, ensuring the proper alignment of communication and commercial strategy over time.
• Develop and adapt marketing materials (brochures, digital content, videos, presentations) ensuring brand consistency and message relevance across markets.
• Maintain relationships and cooperation with other corporate functions (Medical Affairs, R&D, International Business Operations) ensuring alignment on any matters pertaining the products management and the marketing strategies.
• Build and maintain strong relationships with key opinion leaders, and other relevant stakeholders.
• Collaborate in the development of digital and multichannel initiatives to enhance customer engagement and support lead generation.
• Ensure compliance with company policies, regulations, and guidelines.
• Support the creation of training materials and internal communication tools for the sales force and distributors, ensuring product knowledge and consistent messaging.
• Support in the management of the marketing budget and measure ROI of marketing initiatives to optimize resources.
• Monitor and analyze the KPIs of activities and brand campaigns, using data to optimize strategies and improve outcomes
• Organization of international Congresses and activities aligned with the Brand strategy

Required Skills

• Master’s degree in marketing, Business Administration, Life Sciences, or related fields.
• Good understanding of marketing strategy, planning, and execution
• Experience in communication techniques
• Good analytical skills with an eye for detail
• Open minded and flexible attitude. Pro-active and enthusiastic approach
• Creative mindset and problem-solving attitude
• Ability to manage multiple projects simultaneously in a fast-paced environment
• 4+ years of Marketing experience in healthcare
• Good knowledge of spoken and written English
• Availability to travel up to 25%

Preferred Skills

• Proven understanding of different markets and cultures, with international working experience.
• Previous experience in International or Corporate Marketing within the healthcare or medical device industry.Ability to translate complex scientific information into clear, impactful marketing messages.
• Strong project management skills and ability to coordinate multiple stakeholders.
• Data-driven mindset, with the ability to use insights to refine strategies and improve performance.
• Creative and strategic thinker, with the ability to propose new ideas and challenge the status quo.

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