Growth Partnerships Manager

Overview

Growth Partnerships Manager — join us to build and own a new growth area in digital sales across the Baltics.

You will create and scale If’s referral, affiliate and digital partnership ecosystem from the ground up, turning partnerships into a predictable customer acquisition and revenue channel.

This is a hands-on build-and-own role requiring initiative, structure, and ownership of the partner ecosystem and its commercial performance.

Responsibilities

• Build and own If’s referral, affiliate and digital partnership program from the ground up, including operating model, governance, processes and partner onboarding.
• Create scalable partner management practices, incentive models, commission structures and performance standards.
• Identify, recruit, onboard and develop high-value affiliates across Estonia, Latvia and Lithuania.
• Build and maintain a strong pipeline of partnership opportunities that support digital sales and customer acquisition.
• Own the commercial performance of affiliate and referral channels (leads, conversions, revenue, ROI, and customer acquisition impact).
• Use data and insights to track performance, identify opportunities for improvement, and continuously optimise partnership activities.
• Collaborate with Mar Tech, product, marketing, legal, IT, data and partnerships teams to ensure smooth customer journeys, technical integrations, compliance and alignment with business priorities.
• Develop cross-sell opportunities within selected customer segments, including health-insured customers with additional product potential.

Qualifications

• At least 3 years of experience in digital marketing, growth partnerships, affiliate or referral marketing, business development, e-commerce or a similar field.
• Strong understanding of digital customer acquisition, partner-driven growth and performance marketing principles.
• Experience identifying, negotiating with and managing external partners or commercial relationships.
• Entrepreneurial mindset with the ability to take initiative, bring structure and move topics forward independently.
• Proven ability to build something from the ground up (e. g., affiliate or referral program, partner network, sales channel).
• Analytical mindset with ability to use performance data, KPIs and business insights to make decisions and improve results.
• Good understanding of digital tools, tracking, attribution, customer journeys and conversion optimisation.
• Strong project management and stakeholder management skills in a cross-functional environment.
• Excellent written and spoken English and knowledge of at least one local Baltic language: Estonian, Latvian or Lithuanian.

Compensation and Benefits

• Salary ranges (gross) by country: Latvia €3,200–3,900; Estonia €3,400–4,200; Lithuania €3,500–4,500, depending on experience.
• Annual performance bonus eligibility.
• Comprehensive benefits package, including discounts on If products for you and your family, birthday gifts and other benefits.
• Flexible working arrangement: primary office location with the possibility of hybrid work.
• Locations: Tallinn, Riga or Vilnius.
• Development and Wellbeing
• Opportunities for personal and professional development through training and knowledge sharing.
• A strong international company culture with company events and initiatives that bring people together.
• Wellbeing support through health insurance, additional vacation days and office activities.
• A collaborative environment where you can take responsibility, test ideas and develop solutions with experienced colleagues.

For any questions, please reach out to the potential future direct manager. By submitting your application, you acknowledge our privacy notice.

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