Senior Marketing Manager DACH (m/f/d) - Augsburg, Germany

We are looking for an experienced B2B marketing leader to lead IGEL's marketing organization across Germany, Austria and Switzerland.

As Senior Marketing DACH, you will be responsible for developing and executing the regional marketing strategy, leading the DACH marketing team, and partnering closely with Sales, Channel and global Marketing teams to support business growth across the region.

This is a highly visible leadership role that combines strategic planning with hands-on execution.

The successful candidate will bring broad experience across field marketing, channel and partner marketing, demand generation and account-based marketing (ABM), and understands how to build integrated regional marketing programs that generate pipeline, strengthen customer engagement and support revenue growth.

If you enjoy working cross-functionally, leading high-performing teams and translating strategy into measurable business results, we'd love to hear from you.

• TASKS AND RESPONSIBILITIES
• Develop and execute the DACH marketing strategy aligned with regional and global business objectives.
• Build integrated marketing plans that support pipeline growth, brand awareness and business objectives across the region.
• Translate global marketing initiatives into impactful regional programs tailored to local market requirements.
• Take a hands-on approach to both strategic planning and execution, ensuring marketing programs are delivered with excellence.
• Partner closely with Sales leadership to align marketing priorities with regional business goals.
• Collaborate across Corporate Communications, Product Marketing, Channel Sales, Presales and other key internal stakeholders to maximize business impact.
• Ensure close alignment with EMEA and Global Marketing teams, sharing best practices and maintaining consistency with global messaging, campaigns and strategy.
• Demand Generation
• Lead integrated regional demand generation programs across field marketing, partner marketing, account-based marketing (ABM) and regional campaign execution.
• Partner closely with the global Digital Marketing team to successfully activate campaigns within the DACH region.
• Work with Sales to optimize lead management, pipeline progression and campaign effectiveness.
• Monitor marketing performance and pipeline contribution, using data and insights to continuously improve results.
• Develop and execute joint go-to-market initiatives with distributors, resellers and strategic technology partners.
• Oversee the regional MDF program, ensuring effective investment and compliance with program guidelines.
• Collaborate with the Alliances Marketing team to integrate IGEL Ready ecosystem initiatives into regional marketing plans.
• Strengthen partner engagement through marketing programs that support pipeline generation and revenue growth.
• Field & Event Marketing
• Lead the planning and execution of regional events, executive roundtables, trade shows, webinars and customer engagement activities.
• Manage event budgets, logistics and post-event follow-up.
• Measure success based on business impact, pipeline contribution and return on investment.
• Performance & Budget Management
• Monitor marketing performance through KPIs and reporting to continuously improve marketing effectiveness.
• Work closely with regional and global marketing leadership to strengthen measurement, reporting and best-practice sharing.
• Own the regional marketing budget, ensuring investments are aligned with business priorities and deliver maximum return.
• Lead, coach and develop the DACH marketing team.
• Foster a collaborative, inclusive and high-performing team culture.
• Encourage innovation, accountability and continuous professional development.
• Support team members in achieving both individual and business objectives.
• Travel
• Travel up to approximately 30% across the DACH region and occasionally internationally to support customer engagements, partner activities, industry events and internal meetings.

EXPERIENCE & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications or a related field (MBA preferred).
• 8+ years of B2B marketing experience, ideally within enterprise software, cybersecurity or the broader technology industry.
• Proven experience developing and executing integrated demand generation programs with a strong emphasis on field marketing, channel and partner marketing, and account-based marketing (ABM).
• Experience collaborating effectively with centralized Digital Marketing teams to deliver successful regional marketing execution.
• Strong experience building marketing programs for Corporate and Enterprise customers.
• Experience working with distributors, resellers and technology alliance partners.
• Strong understanding of indirect sales models and partner ecosystems.
• Demonstrated success partnering with Sales and senior business leaders to deliver measurable pipeline and business growth.
• Strong understanding of the cybersecurity and enterprise technology landscape and the challenges faced by enterprise organizations.
• Excellent communication, presentation and stakeholder management skills.
• Experience using CRM, marketing automation and analytics platforms to measure marketing performance and business outcomes.
• Strategic mindset combined with a pragmatic, hands-on approach and the ability to succeed in a fast-paced, international environment.
• Previous marketing experience within the DACH region is required.

Please note that we are unable to hire applicants residing in countries outside our legal entitites' countries.

Please note that IGEL does not currently have a sponsorship licence and is regrettably unable to offer sponsorship., We celebrate tolerance and diversity, and we are committed to building teams that represent a variety of backgrounds, skills and perspectives.

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit.

We want the best available person in every job.

Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

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