Country Marketing Manager - Germany / Berlin Space

Scope

Primary focus on IKONO Berlin (with potential oversight of Vienna)

IKONO is an invitation to self-discovery and shared experiences through immersive worlds. Across Europe, we create playful, emotional, and unexpected spaces where art, creativity, and curiosity collide.

Germany is one of our most important markets, and we’re ready to reignite it.

We’re looking for a Country Marketing Manager based in Germany to act as the strategic and commercial engine of our German operations. This is a hands‑on role for someone who understands cities, culture, and how to turn ideas into footfall.

What’s Your Mission?

IKONO is an invite to self-discovery and shared experiences through immersive worlds. We are looking for a Country Marketing Manager based in Berlin to act as the strategic and commercial engine of our German operations.

Your priority is here in Berlin.

We need a street‑smart strategist who can reignite the local market, build deep connections with the city’s social culture, and drive immediate footfall.

We need a Sales‑Marketer—someone who thinks in startup mode, isn’t afraid to knock on doors, and knows how to analyze data to understand what actually drives revenue.

What You’ll Do

1. Strategic Execution & Analysis (The "Head")

Berlin First: Design and execute the 360° marketing plan with a heavy emphasis on maximizing the potential of our Berlin venue.

Data-Driven Decisions: You don’t just "do" marketing; you measure it. You will analyze campaign performance (CAC, Footfall, Partnership Leads) to understand what works and what doesn’t, pivoting quickly to optimize budget.

Brand & Ops Alignment: Work closely with the Operations team to ensure your ideas are executable. You understand that a great marketing campaign must work operationally and financially.

2. Commercial "Hunter" & Partnerships (The "Hustle")

Active Sales: You are responsible for proactively identifying and closing deals with brands, agencies, and corporates in Berlin. You don’t wait for inbound leads; you go get them.

Partnership Revenue: Drive sales for private events, team buildings, and shootings. You will treat the venue like a product you are selling to the partners.

Network Building: You will be the face of IKONO in Berlin, actively networking to secure collaborations that drive ticket sales.

3. Activation & Social Culture (The "Pulse")

Local Culture Expert: You know the Berlin scene inside out. You know the influencers, the lifestyle trends, and the key opinion leaders who can move the needle.

High-Impact Activations: Plan and host events that create buzz. You are willing to roll up your sleeves to make sure an event runs smoothly.

What Makes You a Great Fit

A "Go-Getter" with Structure: You have the energy to hustle, but the discipline to analyze your results. You can define a plan, execute it, and report on the ROI.

Sales-DNA: You are a marketer who thinks like a salesperson. You are comfortable negotiating and closing commercial agreements.

Collaborative: You know how to work within a brand framework and collaborate with Operations teams. You don’t break the system; you optimize it.

Startup Mindset: You thrive in ambiguity and fast-paced environments. You act with urgency.

Berlin Insider: You have a deep understanding of the city’s social culture.

Requirements

Experience: 4+ years in Marketing, Partnerships, or Sales within Entertainment, Hospitality, or Lifestyle.

Analytical Skills: Ability to read data, understand P&L implications, and determine the success/failure of a campaign.

Network: Strong existing contacts (Agencies, Brands, PR) in Germany.

Languages: Native/Bilingual German and fluent English. Spanish is a plus.

Soft Skills: High energy, high autonomy, and strong interpersonal skills.

Why Join IKONO?

Impact: Lead growth in one of IKONO’s most important markets.