Hey, Brand Champion! Ready to lead and shape brand strategy for the DACH region, with a strong focus on Germany? As a (Senior) Brand Manager, you’ll take ownership of translating global strategies into local market success—setting strategic direction, defining targets, driving planning, monitoring performance, and leading bold, insight‑driven brand activations.
In this role, you’ll provide leadership across cross‑functional teams, partnering with the Global Consumer Office (GCO), regional markets, category experts, and key functions including Sales, Trade Marketing, and Insights. You’ll influence decision‑making, align stakeholders behind shared objectives, and ensure flawless execution to accelerate brand growth.
Location: Hamburg, Germany
Principle Accountabilities
- Lead and develop a team of (Junior) Brand Managers, fostering strategic and creative growth.
- Co‑create brand campaigns and consumer experience platforms to build strong, locally relevant brand equity.
- Develop insight‑driven brand strategies and holistic MEPs (Marketing & Execution Plans) for the German market, ensuring alignment with global guidelines.
- Design portfolio architectures, validate new business opportunities, and implement brand initiatives relevant to the DACH region.
- Create bottom‑up budgets to assess investment needs for brand initiatives.
- Monitor and analyse brand performance, recommending adjustments to meet KPIs and strengthen brand health.
Skills and Experience Required
- University degree in Economics, Business Administration, or similar field.
- 3‑5 years of proven brand marketing experience in FMCG, ideally in Germany; tobacco experience is a plus.
- Proven track record of leading a team.
- Strong analytical, conceptual, and strategic planning skills.
- Experience in stakeholder management and effective influencing skills.
- Proven ability to work autonomously, handle multiple projects, and drive results.
- Excellent communication skills in English; German is a plus.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose.
Everyone Belongs
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro‑divergence. We give fair and equal consideration to all our applicants.
