Head of Sales – Austria (m/f/d)

The Role

As part of the Austrian Management Team, you’ll take full ownership for delivering our sales and profit goals across Tobacconists, independent petrol & grocery. From our iconic Combustibles to our growing NGP portfolio (blu and OND), you’ll turn strategy into action with executional excellence.

Lead and inspire a high-performing field force, build a winning performance culture, and always look for smarter, more innovative ways to boost ROI and customer engagement. You’ll be the connector – aligning Sales, Key Accounts and stakeholders, managing people, budgets and resources to build a best-in-class team that wins.

Ready to shape the future of our Austrian market? Let’s make it happen together!

Salary: Minimum EUR 90.000,00 plus bonus + Car

Location: Vienna, Austria

Principle Accountabilities

• Own the Austrian commercial strategy by co-creating and executing volume, profit, share, and brand goals in collaboration with key internal functions.
• Oversee full trade execution and field operations, including headcount, budgets, and market initiatives to ensure seamless delivery.
• Build senior-level relationships with key customers to secure trade support, drive loyalty, and stay ahead of market trends.
• Lead, coach, and develop a field force of 13 reps and a sales support executive, fostering a culture of high performance and continuous improvement.
• Ensure team capability, recruit top talent, and enforce compliance with legal and competition regulations.
• Act as a strong communicator across senior levels internally and build external networks that drive commercial and reputational value.

Skills and Experience Required

• 5-8 years’ experience in Sales / Trade Marketing role
• Outstanding track record of success within a field sales division operating across a number of channels and categories. Including consistent delivery of sales and profit numbers.
• Commercial and sales oriented with an intimate understanding of the total margin value chain within the total UK Tob Max and NGP market.
• Deep channel and customer understanding
• A passion for working with people and customers in partnership
• Be fully conversant with the Imperial Tobacco product portfolio.
• Understand people, motivators and influencers

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We\’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

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