VP Sales Retail

Company

Our client is a successful international OEM and retail company serving B2B and B2C customers.

Position profile

As Head of Sales, you will play a critical role in driving our business forward. You will be responsible for the development and execution of a strategic sales plan, while leading and inspiring a high-performing team.

Your core responsibilities will include:

• Developing and executing a sales strategy to achieve company targets and grow the customer base
• Meeting annual objectives in terms of volume, profitability, and market share
• Setting and managing team targets aligned with forecasts and business plans
• Preparing and overseeing the annual sales budget, utilizing bottom-up and top-down planning methods
• Leading post-merger integration and managing change in acquired companies
• Inspiring and coaching the sales team to meet KPIs and drive performance
• Ensuring employee retention, training, and professional development
• Implementing and managing a global operational sales model and performance development processes
• Driving continuous improvement by identifying best practices, analyzing trends, and applying insights
• Conducting competitive analysis and reporting on sales metrics
• Actively contributing as a member of the management team to the company’s overall strategic goals
• Representing and promoting the company’s brands in the German market

Candidate profile

The Vice President Sales Germany plays a pivotal role in driving the company\’s growth within the German market, requiring a dynamic manager with a deep understanding of sales strategy, sales processes, and sales management.

Education & Background

• Degree in Economics, Business Administration, or a comparable field

Professional Experience

• Several years of experience as Head of Sales, Sales Director, or Sales Manager, ideally in a retail or multi-site organization with focus on retail
• Consulting-intensive retail background, e.g. luxury goods trade /watches/ jewelry, medical technology & healthcare products, furniture & furnishings, etc.
• Strong leadership background with a focus on team development and coaching
• Demonstrated success in managing the full sales cycle from strategy to closing
• Proven experience in change management and navigating organizational transformation

Skills & Competencies

• Solid understanding of business and financial metrics, with the ability to make data-driven decisions
• Strong communication, presentation, and influencing skills across all levels—including C-level
• Excellent negotiation, listening, and interpersonal skills
• High level of personal drive, resilience, and the ability to lead through change

Other Requirements

• High mobility and willingness to travel regularly
• Fluent in German (mandatory) and business-fluent in English