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- Aufgaben: Lead marketing initiatives to boost brand awareness and sales.
- Arbeitgeber: Join a dynamic software development company specializing in IT solutions for manufacturing.
- Mitarbeitervorteile: Enjoy a collaborative work environment with opportunities for growth and leadership.
- Warum dieser Job: Make a significant impact on revenue while shaping the company's marketing strategy.
- Gewünschte Qualifikationen: Experience in a similar role, strong leadership skills, and a degree in marketing or business.
- Andere Informationen: International experience and native English proficiency are preferred.
Das voraussichtliche Gehalt liegt zwischen 72000 - 108000 € pro Jahr.
Job Summary: The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of our inbound and outbound marketing initiatives. Reporting directly to the CEO, the CMO’s primary responsibility is to generate revenue by increasing sales through successful marketing across the organization. This includes leveraging market research, pricing strategies, marketing communications, direct marketing, advertising, and public relations. The CMO will also lead the marketing team, use data-driven insights to optimize marketing efforts, and collaborate with other departments to ensure a cohesive strategy.
Key Responsibilities:
- Develop and implement a cohesive marketing plan to increase brand awareness and sales.
- Oversee the development and maintenance of the company’s brand identity, ensuring consistency across all marketing channels.
- Leverage digital marketing channels, including social media, email marketing, and SEO, to reach and engage target audiences.
- Conduct market research to understand customer needs, identify market opportunities, and analyze the competitive landscape.
- Drive revenue growth by delivering qualified leads to the Sales department.
- Plan, execute, and evaluate marketing campaigns to promote our products and drive customer engagement.
- Develop and lead a high-performing marketing team.
- Collaborate with the sales and product development teams to ensure brand consistency.
- Manage public relations efforts to enhance the company’s reputation and build strong relationships with media and stakeholders.
Requirements:
- Proven experience as a Chief Marketing Officer or similar role in a mid-sized software development company providing complex IT solutions to manufacturing companies of all sizes on an international scale.
- Strong leadership and negotiation skills.
- Proven experience in developing effective strategies and business plans for all aspects of marketing (branding, product promotion, lead generation, etc.).
- Solid understanding of market research and data analysis methods.
- Ability to apply marketing techniques across digital (e.g., social media) and non-digital (e.g., press) channels.
- Excellent communication (written and verbal) and interpersonal skills.
- Degree in business, marketing, communications or related field.
- International experience.
- Native English speaker or equivalent.
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Chief Marketing Officer Arbeitgeber: Inexto SA
Kontaktperson:
Inexto SA HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Chief Marketing Officer
✨Tip Number 1
Make sure to showcase your leadership experience in previous roles. As a CMO, you'll be leading a marketing team, so highlight any instances where you've successfully managed teams or projects.
✨Tip Number 2
Demonstrate your ability to leverage data-driven insights. Be prepared to discuss specific examples of how you've used market research and analytics to inform your marketing strategies and drive revenue growth.
✨Tip Number 3
Familiarize yourself with the latest digital marketing trends and tools. Since the role involves leveraging digital channels, being knowledgeable about SEO, social media, and email marketing will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the software development and IT solutions space. Building relationships with industry peers can provide valuable insights and potentially lead to referrals for the CMO position.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Chief Marketing Officer
Tipps für deine Bewerbung 🫡
Tailor Your Resume: Make sure your resume highlights your experience in marketing leadership roles, especially in software development and IT solutions. Use specific metrics to demonstrate how you've driven revenue growth and increased brand awareness.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic vision for marketing and how it aligns with the company's goals. Discuss your experience with digital marketing channels and your ability to lead a high-performing team.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in developing marketing strategies, conducting market research, and managing public relations. Highlight any international experience that showcases your adaptability.
Prepare for Interviews: Be ready to discuss your approach to creating cohesive marketing plans and how you leverage data-driven insights. Prepare examples of successful campaigns you've led and be prepared to answer questions about your leadership style.
Wie du dich auf ein Vorstellungsgespräch bei Inexto SA vorbereitest
✨Showcase Your Strategic Vision
As a CMO, you'll need to demonstrate your ability to develop and implement cohesive marketing strategies. Be prepared to discuss specific examples of how you've successfully increased brand awareness and sales in previous roles.
✨Highlight Leadership Experience
Since you'll be leading a marketing team, it's crucial to showcase your leadership skills. Share experiences where you've built high-performing teams and how you foster collaboration across departments.
✨Discuss Data-Driven Decision Making
The role requires leveraging data to optimize marketing efforts. Be ready to explain how you've used market research and data analysis to inform your marketing strategies and drive revenue growth.
✨Prepare for Questions on Digital Marketing
Given the emphasis on digital channels, ensure you can discuss your experience with social media, email marketing, and SEO. Prepare examples of successful campaigns you've executed and their impact on customer engagement.
