Head of Automotive Communications (f/m/div)

OverviewAs part of our Communications team, you will shape and execute a unified strategy that promotes the Automotive vision and objectives both internally and externally. Working closely with diverse colleagues and cross-functional partners, you will contribute to impactful messaging, stakeholder engagement, and the adoption of digital and AI-driven tools. Your efforts will play a key role in strengthening our team’s communication influence and supporting the overall success and reputation within the Automotive sector.ResponsibilitiesOwn and drive a holistic communication strategy for ATV/ Automotive, ensuring alignment with the division’s and segment’s overall directionDevelop and implement an integrated communication framework that reflects ATV’s strategy and overarching narrative for the Automotive segmentPlan and execute communication initiatives to position ATV’s vision, mission, and business objectives effectively with both internal and external audiencesLead, inspire, and mentor a diverse, high-performing communication team, championing a SPIRIT culture and fostering timely, structured decision-makingOversee stakeholder governance for all ATV communication topics, ensuring robust interfaces, structures, and processes are maintainedSteer and coordinate with relevant cross-functional teams—such as Business Lines, Segment Automotive, Corporate Communications, and regional groups—by gathering input and delivering impactful communication outcomesDevelop and own overarching storylines on key ATV topics, ensuring consistent messaging across all communication channels, both internal and externalImplement and refine qualitative and sustainable messaging approaches, leveraging analytics to maximize communication impact and valueExecute tailored communication activities on priority topics and channels, ensuring messages resonate with internal platforms (e.g., AHM, Intranet, SPIRIT culture initiatives) and support external efforts (e.g., corporate campaigns, media, executive speeches)Provide, manage, and continually enhance the skills of your team, as well as the technologies and tools needed to scale communication efforts and deepen stakeholder engagementChampion digitalization by enabling and applying generative AI technologies for content creation in ATV and Segment Automotive communicationsYour ProfileAs a Director of ATV Communications, you are personally committed to the customer’s concerns and award them a high priority. Furthermore, you weigh up opportunities and risks carefully. Lastly, you know how to make use of your and your team’s potential (and/or capacity) and motivate yourself and others to achieve top results and performances.Master’s degree in Communications, Marketing, Business, or a related field, with an MBA being preferredProven experience in strategic marketing, branding, or communication roles within the technology industry or related sectors, ideally at the C-LevelShown yourself as a strategic thinker, exceptional communicator, and leader who can research, plan, design, and drive the development and execution of communication strategies that support Infineon’s vision, mission, and business objectives across diverse internal and external target groups and channelsProvided strategic counsel to senior leadership on communication matters, including reputation management, change management, and crisis communication, and driven thought leadership initiatives by identifying opportunities to position the company and its leaders as industry experts through speaking engagements, media relations, and other relevant platformsStrong leadership skills, taking accountability for team performance, making timely decisions, managing resources efficiently, and inspiring and mentoring a diverse, high-performing team. Led and steered external agencies when neededCollaborated confidently and authoritatively with cross-functional teams, drawing from experience working in fast-paced, dynamic environments with competing prioritiesStrong written and verbal communication skills, with the ability to craft compelling, inclusive, authentic, and impactful narratives for a variety of internal and external audiences. Oversaw the creation of branded content, including targeted messaging and visual assets that effectively convey Infineon’s goalsImplemented, monitored, and analyzed communication performance metrics to continuously improve strategies and tactics, ensuring alignment with the evolving needs of the organization and stakeholdersFamiliarity with business skills such as budgeting, forecasting, and business justification, as well as the ability to develop and implement plans to achieve set goalsDeep understanding of digital communication tools and platforms, social media trends, and AI technologies to digitalize and scale your area of responsibility and enhance stakeholder engagementContact: Bruna Fernandes,#WeAreIn for driving decarbonization and digitalization.As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.Are you in?The ATV division is shaping the future of mobility by enabling clean, safe, and smart cars. Its product and solution offering are powering the decarbonization and digitalization of vehicles. By driving the transition to hybrid and purely electric vehicles, ATV is making a valuable contribution to cleaner roads. ATV is also increasingly digitalizing cockpit, infotainment, comfort, and lighting applications as it takes automated driving to the next stage with higher levels of connectivity, security, and safety.The ATV portfolio integrates sensors, microcontrollers, high-performance memories for specific applications, power semiconductors based on silicon and silicon carbide, as well as components for human-machine interaction and vehicle connectivity. Infineon is the world leader in automotive semiconductors.Click here for more information about our divisions.We are on a journey to create the best Infineon for everyone. This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. Learn more about our various contact channels.We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting. Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process. Click here for more information about Diversity & Inclusion at Infineon. #J-18808-Ljbffr