Product Owner Marketing Automation

We are seeking a highly motivated and experienced Product Owner Marketing Automation to join our team. As a Product Owner Marketing Automation, you will be responsible for defining and driving the strategy and roadmap for marketing automation, collaborating with stakeholders to understand customer and business needs, and prioritizing requirements to drive business results.

Job Description
In your new role you will:
Product Vision and Strategy

• Define and drive the strategy and roadmap for marketing automation, aligned with business objectives and personalization strategy.
• Develop and maintain a deep understanding of marketing automation principles, best practices, and industry trends.

Requirement Definition & Prioritization

• Collaborate with stakeholders to understand customer and business needs, and define and prioritize requirements for marketing automation including.
  • Personalized and automated marketing processes and activities across channels
  • Lead management
  • User data management.
• Assume Data Stewardship responsibilities for Marketing Automation, ensuring data quality, integrity, and compliance.
• Identify opportunities to leverage marketing automation to drive business results.

Product Backlog Management and Value Realization

• Create, maintain, and prioritize the product backlog for marketing automation, ensuring it is up-to-date, refined, and ready for development.
• Prioritize the backlog based on expected business value.
• Collaborate with IT and external vendors to enable prioritized requirements.

Stakeholder Enablement

• Enable and update stakeholders by developing and maintaining documentation, processes, and guidelines for marketing automation.
• Managing the marketing automation platform and supporting key users in terms of setup, configuration, data flows, quality assurance and optimization of workflows and campaigns.
• Facilitate training sessions and workshops to ensure stakeholder alignment and understanding of business needs.

Your Profile
You are best equipped for this task if you have:

• 5+ years of experience in marketing automation, preferably in a product owner or similar role.
• Strong understanding of marketing automation principles and best practices, including experience with marketing automation technologies(e.g. Salesforce Marketing Cloud, Marketo, Eloqua).
• Excellent communication and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong strategic, analytical, and problem-solving skills, with the ability to analyze data and metrics to measure the effectiveness of the marketing automation strategy.
• Experience working with cross-functional teams, including marketing and IT.
• Experience with agile development methodologies and principles, such as Scrum or Kanban.
• Familiarity with project management tools (e.g., Jira, Azure DevOps).
• University degree in Marketing, Business, Information Technologies or a related field.

Contact:
Hains.Henrita@infineon.com

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