Staff Specialist Digital Content Marketing Analyst

We are looking for a Digital Content Marketing Specialist who will be responsible for building and managing a robust content analytics framework to track performance against business goals. Drives data-led content optimization through dashboards, insights, and stakeholder reporting.

Your Role

Key responsibilities in your new role

• Develop and maintain a comprehensive KPI framework for our digital content strategy, aligning with business objectives
• Design and implement dashboards to track and measure content performance, using tools such as Google Analytics, Google Search Console, GTM, Looker, Tableau, Power BI or similar
• Collect, analyze, and interpret large data sets to prepare informed content decisions and optimize content strategy
• Collaborate with the content team to develop data-driven content recommendations and improve customer engagement
• Stay up-to-date with industry trends and emerging analytics tools and technologies, applying this knowledge to continuously improve our content analytics capabilities
• Provide regular reporting and insights to stakeholders, including content performance metrics and recommendations for improvement

Your Profile

Qualifications and skills to help you succeed

• Master\’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or similar
• At least 3 years of experience in analytics or data science, preferably in a digital marketing or customer-facing context
• Deep knowledge of analytics tools and technologies, including Google Analytics, GTM, Google Looker Studio, Tableau, Power BI or similar
• Strong understanding of data visualization principles and practices
• Excellent analytical and problem-solving skills, with the ability to collect, analyze, and interpret large data sets
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and deadlines

Contact:
Pooja.AnandaChowta@infineon.com

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