Director Creative Design (f/m/div)

Your Role

Key responsibilities in your new role

• Define and champion the enterprise design vision aligned with Infineon's brand promise, ensuring consistent expression across digital products, platforms, and enterprise experiences.
• Lead end-to-end design strategy spanning product interfaces, brand expression, and partner/customer touchpoints across the technical and enterprise environments, translating brand identity and business objectives into scalable design frameworks.
• Establish and govern enterprise digital design systems that standardize visual language, interaction models, and usability patterns across the enterprise.
• Advance UX innovation for complex enterprise workflows, shaping modern interaction patterns and usability approaches suited for technical and multi-stakeholder environments.
• Leverage recent industry research, human‑centered design principles and behavioral insights to inform design standards and elevate the quality and effectiveness of enterprise experiences which differentiate Infineon from competitors.
• Translate CX and UX research insights, content strategy, and convert them into cohesive design solutions, collaborating with Corporate Brand and Communications to deliver intuitive end‑to‑end digital journeys.

Design System & Component Governance.

• Own the enterprise design system strategy, including tokens, components, patterns, and variants.
• Ensure consistency, accessibility, and scalability across internal and external products.
• Establish and enforce governance processes for system contributions, updates, and adoption.
• Partner with engineering to maintain cross‑platform parity and implementation quality.
• Define and maintain UX principles, interaction patterns, and visual standards.
• Review, approve, and guide product‑level UX and UI execution, ensuring alignment with system standards.
• Champion customer‑centric design, informed by research, analytics, and feedback loops.
• Ensure design system and experience standards serve both internal‑facing tools and external customer products.
• Collaborate with product owners, content teams, and CRM to align on experience strategy across touchpoints.
• Define variants or adaptations where internal and external requirements diverge, without compromising UX integrity.
• Lead, mentor, and grow a team of designers, researchers, and system leads, fostering a culture of creativity, collaboration, and operational excellence.
• Partner with Experience Studios VP and CX/UX VP to coordinate execution, research, and adoption initiatives.
• Evangelize design standards and experience strategy to executive leadership and cross‑functional teams.
• Coordinate and staff with agencies and freelancers.
• Establish KPIs and metrics for design system adoption, UX consistency, and product usability outcomes.
• Conduct audits and health checks of the design system and component usage across products.
• Drive continuous refinement of patterns, components, and tokens based on research, analytics, and product evolution.
• Payment scale: GG14
• Posting date: 06.04.2026

Your Profile

Qualifications And Skills To Help You Succeed

• Bachelor’s degree in Fine Arts, Design, Visual Communication, User experience design, Interactive Design, Digital Media, Advertising, or equivalent professional experience.
• 10+ years in UX, UI, or product design at enterprise or B2B2B scale.
• Proven experience owning and governing enterprise scale design systems, including adoption and change management.
• Deep experience managing patterns across complex technical applications (standalone or embedded in websites).
• Expertise in patterns for improving lead generation for campaign microsites & conversion best practices.
• Web & mobile application best practice patterns and technical limitations.
• Strong strategic thinking and systems design skills, able to connect creative vision with operational execution.
• Demonstrated ability to lead and influence cross functional senior stakeholders across product, engineering, brand, and CX.
• Demonstrated experience leading cross-functional teams across design, engineering, product, and content.
• Deep understanding of UX research, metrics, and customer‑centered design frameworks.
• Expertise in tokens, components, patterns, and multi‑platform design implementation.
• Excellent executive communication skills — capable of advocating design strategy to senior leadership.
• Experience managing internal and external product design experiences in semiconductor industry or a similar complex industry like pharmaceuticals or specialty chemicals.
• Familiarity with multi‑brand or multi‑platform governance.
• Experience driving UX maturity transformations or large scale adoption initiatives.
• Experience conducting design system audits and implementing adoption strategies.
• Background in change management, adoption, and enabling large teams to implement standards.
• Systems thinker with strong operational and strategic balance.
• Able to mentor and influence across senior leadership.
• Comfortable making trade‑offs between brand, usability, and scalability.
• Passionate about customer experience excellence and driving measurable business impact.

Contact

Darana Andrade

We are on a journey to create the best Infineon for everyone.

This means we embrace diversity and inclusion and welcome everyone for who they are.

At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities.

We base our recruiting decisions on the applicant´s experience and skills.

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