Senior Data Analyst (Digital Marketing Data Focus) (all genders)

• Senior Data Analyst (Digital Marketing Data Focus)
• Overview

We are seeking a Senior Data Analyst who will own the transformation layer between raw marketing data and business-ready insights.

This role combines ETL/ELT development, marketing data modeling, and BI dashboard engineering.

You will work closely with both internal and external stakeholders to deliver reliable, scalable reporting foundations.

Key Responsibilities

• BI Development
• Develop and maintain advanced dashboards in Tableau and Looker Studio.
• Build reusable reporting frameworks for campaign performance and attribution.
• Implement standardized KPI definitions across business units.
• Optimize performance of dashboards connected to Big Query.
• Data Modeling
• Collaborate with various areas of digital marketing to translate architecture into reporting layers.
• Develop SQL-based transformations within GCP (Big Query).
• Build and maintain data-marts tailored for digital marketing analytics.
• Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
• Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP.
• Governance & Enablement
• Document KPI definitions and reporting logic.
• Maintain BI best practices and naming standards.
• Support user training and enable self-service reporting capabilities.

Requirements

• 7+ years of experience in BI development.
• Advanced SQL skills (Big Query required).
• Strong experience with Tableau, Looker Studio, GA4, Adobe Analytics.
• Experience building marketing performance dashboards.
• Fluent English (C2 level, written and spoken).
• Strong data storytelling skills.
• Preferred
• German language skills.
• Experience supporting digital campaign teams.
• Familiarity with tracking architecture concepts.

What We Offer

• International & Inclusive Team: collaborate with colleagues from around the world in a fun and supportive environment.
• Meal Vouchers: enjoy subsidized lunches with our meal voucher program.
• Career Development: access training and growth opportunities to help you thrive professionally.
• Hybrid Work Flexibility: work from home on Mondays and Fridays to support your work-life balance.
• Pet-Friendly Office: bring your furry companions to work — we’re happy to have them!
• Remote Work Abroad: work from another country for up to two weeks per year.
• Modern Workspace: ergonomic setups and top-tier infrastructure to help you do your best work.
• Fresh fruit baskets to keep you energized.
• Ergonomic workstations for comfort and productivity.
• Access to the corporate benefits platform with exclusive offers.
• Company contribution toward your gym membership to support your physical health.
• Subscription to a mental health app for emotional and psychological well-being.

We provide a work environment where you can grow and make an impact.

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