Junior Insights & Analytics Manager (m/f/d)

Junior Insights & Analytics Manager (m/f/d)

Insights and Analytics

Full Time | With Professional Experience

We are INNOCEAN Europe, a marketing and communications network that combines pan-European collaboration with local expertise and execution. Founded as an in-house agency for the brands Hyundai, Kia, and Genesis, we help brands and people unleash their potential and live up to their role as challengers.

Your Tasks:

• Analyse quantitative and qualitative data from various sources, including market research projects (e.g., consumer surveys, focus groups, etc.), external and internal statistics, web analytics, etc.
• Support the development of marketing intelligence by (co-)creating market and target audience profiles, customer journey maps, and views on the competitive landscape.
• Conduct desk research and research using information platforms like creative databases, trend databases, and marketing intelligence platforms like WARC, Mintel, etc.
• Review third-party reports from research vendors, our media agency, Google, etc.
• Support the development and implementation of continuous and ad hoc market research projects like brand tracking, creative post- and pre-tests, product and service satisfaction surveys, product clinics, etc.
• Manage relationships with internal stakeholders, external research vendors, agencies, and clients to ensure high-quality market research and intelligence outputs.

Your Profile:

• Bachelor’s degree in marketing, psychology, sociology, business administration, or a related field.
• Good knowledge of qualitative and quantitative research methods, including survey design, focus groups, and data analysis.
• Proficiency in data analysis tools such as Excel, SPSS, R, or similar; experience with web analytics and social listening tools is a plus.
• Good communication and presentation skills, with the ability to convey complex insights to diverse audiences.
• First experience in customer insights, market research, or a similar role, with a strong drive to deliver actionable insights would be advantageous.
• First experience in developing customer personas, journey maps, and other tools that inform customer-centric strategies would be advantageous.
• Ability to work effectively in a fast-paced, collaborative environment, managing multiple projects and stakeholders.
• A curious mind paired with a passion for understanding customer needs, markets, and product characteristics.

Our Offer:
We offer you a work environment in which you can grow and have an impact on the way we design that growth. If you like to become part of a very international team with a collaborative spirit, click on Apply online .

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