Senior Programmatic Manager (m/f/d)

Full Time | With Professional Experience

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

To strengthen our AdTech Team, we are looking for you to join us as soon as possible as a

Senior Programmatic Manager (m/f/d)

Location: Frankfurt

Your Tasks:

• Pro-actively identifying and developing long-term media investment strategies by partnering with the local Publishers and Media Sales-Houses
• Setting up and negotiating private Marketplace (PMP) and supply deals with the Publishers, as required for the campaign delivery
• Responsible for whitelisting and blacklisting of publisher websites for the local markets
• Setting performance, quality and brand-safety KPIs with the Publishers and regularly monitoring the incoming publisher traffic
• Giving site and placement-based performance recommendations to the traders, also monitoring the quality of supply exchanges/SSPs added to RTB
• Working closely with the Traders to optimize the necessary Media-Buying volumes from time-to-time as well as working on the platforms by themselves
• Troubleshooting all the Supply-side Media issues and implementation
• Controlling and accompanying the operational implementation and optimization of programmatic campaigns through various DSPs
• Creating customer journey related digital strategies, along the entire funnel, from branding to prospecting to retargeting, with focus on cross-channel approach
• Working collaboratively with the account management, ad operations and analytics teams
• Maintaining a close and continuous exchange with publishers, data providers and technology vendors (both national and international)
• Developing best practice models and generating insights for always-on optimization
• Being a driving force for innovation and further development of programmatic excellence for our clients
• Responsible for onboarding new colleagues and supporting juniors with your programmatic experience

Your Profile:

• University degree completed, preferably in Media Management / Economics / IT
• Very good understanding of real-time bidding and publishers across Germany
• Knowledge of the media landscape and publishers across Germany
• Business fluent English & German skills, both written and oral
• Strong communication and presentation skills and very good knowledge of the MS Office Package
• You are proactive person, eager to acquire new knowledge, ready to take new challenges with a hands on mentality
• You have at least five years of professional experience in setting up and optimizing campaigns in DSPs
• Strong understanding of programmatic full funnel strategies and the use of various campaign management technologies (ad serving, ad verification, tracking, analytics)
• You are confident in the use of data (1st, 2nd, 3rd party), as well as the strategic derivation regarding audience management and targeting
• You can reduce complex technological contexts to the essentials and communicate them in an understandable way
• Very good analytical skills and the ability to communicate complex issues, especially with regard to various KPIs in the full funnel model and their different interpretations
• Technical affinity and are willing to learn new things
• Proficient in Microsoft Office applications, especially Power Point and Excel
• Good understanding of Analytic Software (GA4, Adobe Analytics) and trends in Martech (Sandbox, Server Side Tracking, DCO etc.)
• You are confident to present your optimization steps and work results to clients
• Experience with Search and Social Media campaigns set-up and strategy would be a plus
• Automotive experience or passion for cars not mandatory, but a plus
• An international and diverse team with a lot of fun at work
• With Pluxee vouchers, part or all of your lunch is on us
• Discover your potential – with trainings and further development for the next step in your professional career
• Focus on your aspirations – in our modern facilities and thanks to an excellent infrastructure
• More corporate benefits and the possibility of hybrid working (on-site and home office) await you

Our Offer:

We offer you a work environment in which you can grow and have an impact on the way we design that growth. If you would like to become part of a very international team with collaboration spirit click on Apply Online .

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