Product Marketing Manager, Media Infrastructure (m/f/x) in Rastatt

You are interested in the position as Product Marketing Manager, Media Infrastructure (m/f/x) at Lawo AG ? On Instaffo, you can apply for this and other jobs with ease. Create your profile in under 2 minutes and start the application process with just a few clicks. Please note that this position requires work authorization for Germany . The language requirements for this position are: English - Business fluent (C2) . The estimated salary range from XING does not necessarily correspond to the salary range of this job offer. As the Product Marketing Manager for Lawo's Media Infrastructure portfolio, you will be responsible for the positioning, go-to-market strategy, and promotion of our IP-based media infrastructure solutions. Acting as the bridge between Product Management, Sales, and Marketing, you will translate technical innovation into compelling customer value propositions and drive market adoption across the global broadcast and media industry. Activities Develop and execute go-to-market strategies for Lawo's Media Infrastructure product portfolio Define target markets, customer segments, buyer personas, and value propositions Create product positioning, messaging, and competitive differentiation strategies Lead product launches in close collaboration with Product Management, Corporate Marketing, and Sales Develop sales enablement materials, including presentations, battle cards, white papers, case studies, brochures, and customer-facing collateral Conduct market research and competitive analysis to identify industry trends, customer needs, and growth opportunities Create marketing content for digital campaigns, webinars, trade shows, and industry events Engage with customers, partners, and industry organizations to gather market feedback and influence product strategy Define and monitor product marketing KPIs to measure the effectiveness of launches and marketing initiatives. Requirements Bachelor's or Master's degree in Marketing, Business, Media Technology, Engineering, or a related field Several years of experience in Product Marketing, Product Management, Technical Marketing, or a similar role, preferably within the broadcast, media technology, or professional AV industry Strong understanding of modern media infrastructure technologies (ST2110, NMOS, SDN,…) and workflows Proven experience developing and executing B2B go-to-market strategies Ability to translate complex technical concepts into clear customer benefits and compelling marketing messages Excellent written, verbal, and presentation skills Fluent in English; additional languages, especially German, are considered an advantage Willingness to travel internationally Strategic and analytical mindset Strong customer orientation Self-driven and highly organized Excellent collaboration and stakeholder management skills Outstanding communication and presentation abilities Passion for innovation in broadcast and media technology Application Process Online-Interview with HR and Line Manager Technical and Team Interview in Rastatt Final Conversation & Offer About the Company Lawo is a global technology partner with a long history of providing innovative solutions for live media production workflows. Our holistic approach combines workflow management, physical signal interfaces, audio and video processing, as well as physical and virtual user interfaces with professional services. This enables us to implement optimized live production solutions for television and radio stations, opera houses and theaters, stadiums and arenas, as well as professional AV applications in companies. Lawo’s product portfolio includes IP-based media infrastructure solutions, control and monitoring systems, digital audio mixing consoles, and software-based audio and video processors. All products are developed by our international Research and Development team and manufactured to the highest quality standards at our headquarters in Rastatt. We create additional value for our customers through intuitive usability, agility, and technical and commercial flexibility – and with a team of experts who are passionate about world-class media productions.